Topics Advertising

Adblocking + Advertising Retention + Marketing Services + Amazon + Self-Service Advertising 87 Articles

Collaborative selling to ad agencies builds trust in media companies

11 May 2022 By Mark Challinor

Collaborative selling to ad agencies builds trust in news media

10 May 2022 By Mark Challinor

Media companies need these 5 actions to provide real solutions to advertisers

8 December 2021 By Shelley Seale

SPH’s in-house brand safety classification AI helps expand ad inventory

29 November 2021 By Gibson Ni

INM’s Programmatic Plus takes advertising to the next level

29 November 2021 By Brian Sheehan

Top Advertising Articles Viewed in the Past Month

Is programmatic advertising a better opportunity than direct sales?

1 November 2021 By Mark Challinor

6 strategies Editora Globo’s G.Lab leans on for branded content success

27 September 2021 By Edward Pimenta & Tiago Afonso

Schibsted Partnerstudio creates playful video campaign for Nordic retail giant

27 July 2021 By Mads Gudim Burheim

News companies can thrive after the (delayed) cookie apocalypse

30 June 2021 By Shelley Seale

SCMP Signal improves ad targeting with brand suitability

7 June 2021 By Timmy Bankole

Tribune creates virtual holiday experience for advertisers in 5 markets

5 April 2021 By Laura Strom

Advance Media connects students and colleges with virtual fair

28 March 2021 By Matthew Sourwine

3 ways publishers will go back to the future when the “cookiepocolypse” hits

14 March 2021 By Mark Zohar

Financial Times, Bauer share product success metrics that work company-wide

3 March 2021 By Shelley Seale

Irish Times initiative boosts advertising partnerships during pandemic

10 February 2021 By Shelley Seale

INMA Elevate Scholar: Bethany Crowe of Newsquest Media Group

17 January 2021 By Paula Felps

Southern Indian news publishers form alliance to increase digital advertising market share

3 January 2021 By Sushil Kumar Tyagi

Tampa Bay Times moves to print publishing twice a week

21 December 2020 By Brie Logsdon

Divya Bhaskar’s “toolkit” puts innovation on display for advertisers

13 December 2020 By Paula Felps

LNP initiative helps businesses challenged by COVID-19

2 December 2020 By Alexandra Henry

COVID-19 proves m-commerce is here to stay

27 October 2020 By Lorna White

Globe and Mail offers 5 key insights to support advertisers, readers during COVID

22 October 2020 By Shelley Seale

Mathrubhumi Group ad initiative delivers exceptional results during Onam 2020

13 October 2020 By M.V. Shreyams Kumar

How to optimise ad revenue without sacrificing user experience

29 July 2020 By Shelley Seale

Where media advertising goes next is focus of new INMA report

16 July 2020 By Dawn McMullan

Mediafin platform unites Belgian business community during pandemic

28 June 2020 By Tom Michiels

Los Andes’ Publicity platform enables self-service digital promotion for small businesses

31 May 2020 By Luis García

What should strategic content marketing look like during (and after) COVID-19?

3 May 2020 By Sean Stanleigh

Press Democrat helps local businesses get word out during lockdown

27 April 2020 By Karleen Arnink-Pate

Research: Advertisers benefit from the credibility of news media

27 April 2020 By Erik Grimm

Mediahuis initiative helps small businesses survive during COVID-19 crisis

21 April 2020 By Hans de Loore

How to find marketing purpose during a pandemic

19 April 2020 By Cathy Colliver

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