Topics Advertising

31 Articles

6 strategies Editora Globo’s G.Lab leans on for branded content success

27 September 2021 By Edward Pimenta & Tiago Afonso

As third-party cookies go away, media focus on new basics of advertising, audience engagement

29 August 2021 By Michelle Palmer Jones, Shelley Seale, Chandler Wieberg

Los Andes’ 170 podcasts reach 173,000 listeners in first year

1 March 2021 By Paula Felps

Grupo Milenio’s “Good News” Christmas project was a gift for audience, advertisers

15 November 2020 By Paula Felps

Clarín Brand Studio creates better audience targeting for digital advertisers

27 October 2020 By Santiago Arieu

Top Advertising Articles Viewed in the Past Month

Grupo RBS video series makes investment approachable, engaging

19 October 2020 By Paula Felps

Infoglobo shares 5 COVID action plans to capture digital ad revenue

18 August 2020 By Shelley Seale

Los Andes’ Publicity platform enables self-service digital promotion for small businesses

31 May 2020 By Luis García

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Gannett, Irish Times, Infoglobo share advertising rebound strategies

11 May 2020 By Brie Logsdon

Clarín Brand Studio focuses on data-driven content for advertisers

16 December 2019 By Santiago Arieu

OneMetro reaches millions with Sagrosso cooking videos

6 August 2019 By Estefanía Cervantes

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Piano

Marketing now guides everything after Grupo RBS merger

10 July 2019 By Shelley Seale

El Comercio, News Corp Australia, FT on tilting advertising landscape

17 May 2019 By Newsplexer Projects

Folha de S.Paulo diversifies revenue through innovative advertiser, audience offerings

24 January 2019 By Dawn McMullan

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CRUX

Prensa Libre increases ad sales with corporate responsibility magazine

13 January 2019 By Lucrecia Choy

Developing a monetised ad network in Brazil

18 October 2018 By Shelley Seale

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