Topics Advertising

26 Articles

NZME reframes broadband conversation for ad client with empty nester stories

18 April 2022 By Margaret Hawker

NZME breathes new life into market with a quarterly fashion magazine

7 March 2022 By Katie Mills

Deciding who is worthy of government, platform money is not that simple

28 February 2022 By Dr. Merja Myllylahti

NZME audio team creates live surf reports with advertiser

21 February 2022 By Margaret Hawker

Herald Sun brings two of Australians’ passions together in COVID native ad campaign

2 November 2021 By Lisa Harries

Top Advertising Articles Viewed in the Past Month

ACCC report finds Google ad tech dominance harms media, makes 6 recommendations

17 October 2021 By L. Carol Christopher

Digital advertising urgency is accelerating news media focus on data

22 July 2021 By Earl J. Wilkinson

News Corp Australia maximises “earned attention” with first-party advertising data

19 July 2021 By Michelle Palmer Jones

Singapore Press Holdings redefines its advertising proposition based on data

19 July 2021 By Chandler Wieberg

July INMA APAC Summit focuses on evolving news media business

9 June 2021 By Dawn McMullan

Australia takes aim at Google’s dominance in ad technology

28 January 2021 By Robert Whitehead

Stuff launches Forever Project magazine to focus on climate change science

3 December 2020 By Eloise Gibson

INMA 30 Under 30: Simone Mainprize of New Corp Australia

25 October 2020 By Dawn McMullan

INMA 30 Under 30: Maggie Campbell of NZME

14 October 2020 By Dawn McMullan

Facebook, Google face off with Australian publishers after remuneration mandate

17 June 2020 By L. Carol Christopher

Canadian publishers launch ad platform while Australian media battles renumeration with Big Tech

16 June 2020 By L. Carol Christopher

From gambling to breakfast delivery, media revenue generation gets creative

26 May 2020 By Brie Logsdon & Shelley Seale

ACM creates innovative content series to boost exposure for agriculture brand

21 May 2020 By Bryan Littlely & Tom Sebo

Advertising in crisis: the long and winding road back

11 May 2020 By Earl J. Wilkinson

Case studies, survey preview what COVID-19 is doing to advertising revenue

19 March 2020 By Shelley Seale

What is the market solution for content revenue sharing?

5 August 2019 By Matt Lindsay

Research demonstrates power of trust in context with advertising

22 July 2019 By Simon Davies

Will Amazon, Alibaba eat the bigger slice of the advertising pie?

29 May 2019 By Dr. Merja Myllylahti

El Comercio, News Corp Australia, FT on tilting advertising landscape

17 May 2019 By Newsplexer Projects

Unilever, Air New Zealand rethink digital ad strategy post-Christchurch shooting

7 April 2019 By Dr. Merja Myllylahti

News Regional Media helps flood victims recover with donated ad funds

3 April 2019 By Heidi Sayers

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