Topics Advertising

160 Articles

Apple Pay dominates mobile payments in the wake of COVID-19

24 August 2021 By Lorna White

NBC streams holiday shopping event from pandemic-safe sets

7 June 2021 By Dana Haller

YouTube, newsletters underpin content marketing trends coming out of pandemic

2 June 2021 By Sean Stanleigh

Tribune creates virtual holiday experience for advertisers in 5 markets

5 April 2021 By Laura Strom

Advance Media connects students and colleges with virtual fair

28 March 2021 By Matthew Sourwine

Top Advertising Articles Viewed in the Past Month

3 strategic changes are necessary for a consumer-centric business model

15 March 2021 By Ken Harding & Justin Eisenband

Virtual product trials improve Globe and Mail’s product development

28 February 2021 By Garth Thomas

Tampa Bay Times moves to print publishing twice a week

21 December 2020 By Brie Logsdon

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Sports marketing makes pivot in 2020, advertisers get back in the game

17 December 2020 By Sean Stanleigh

In-house branded content agency The Kit proves a creative revenue stream for Torstar

16 December 2020 By Shelley Seale

LNP initiative helps businesses challenged by COVID-19

2 December 2020 By Alexandra Henry

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United Robots

Advance Local increases ad revenue stream through podcasting

11 November 2020 By Shelley Seale

Globe and Mail offers 5 key insights to support advertisers, readers during COVID

22 October 2020 By Shelley Seale

Wall Street Journal, Spotify partnership attracts followers, sponsorship opportunities

12 October 2020 By Brielle Buis

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LNP creates glossy, branded content magazine for advertisers

11 October 2020 By Paula Felps

Spokesman-Review’s COVID ad campaign brings in US$200,000+, supports local businesses

10 August 2020 By Kathleen Coleman

These 4 e-commerce pandemic trends are likely to stay

29 June 2020 By Jessica Robinson

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FewCents

Canadian publishers launch ad platform while Australian media battles renumeration with Big Tech

16 June 2020 By L. Carol Christopher

4 ways media sales teams can ramp up during the downturn

14 May 2020 By Shelley Seale

With third-party cookies in the rearview mirror, why media should celebrate

13 May 2020 By Brie Logsdon, Paula Felps, Dawn McMullan

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Eidosmedia

5 case studies in data beyond third-party cookies

13 May 2020 By Brie Logsdon, Paula Felps, Shelley Seale

Programmatic has taken a huge hit, but opportunities can be found

12 May 2020 By Brie Logsdon & Dawn McMullan

Advertising in crisis: the long and winding road back

11 May 2020 By Earl J. Wilkinson

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Tipser - Ecommerce

Gannett, Irish Times, Infoglobo share advertising rebound strategies

11 May 2020 By Brie Logsdon

Research shows where the COVID-19 bump sits and how Facebook ads are faring

4 May 2020 By Grzegorz Piechota

Listing service at Winnipeg Free Press connects businesses with customers amidst pandemic

4 May 2020 By Erin Lebar

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United Robots

What should strategic content marketing look like during (and after) COVID-19?

3 May 2020 By Sean Stanleigh

Is news media ready for the growth opportunities in a cookieless future?

29 April 2020 By Shelley Seale

Press Democrat helps local businesses get word out during lockdown

27 April 2020 By Karleen Arnink-Pate

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Research: Advertisers benefit from the credibility of news media

27 April 2020 By Erik Grimm

How to find marketing purpose during a pandemic

19 April 2020 By Cathy Colliver

How New York Times is responding to COVID-19

16 April 2020 By Shelley Seale

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FewCents

Globe and Mail helps content advertisers in face of COVID-19

12 April 2020 By Garth Thomas

Economic predictions + cost takeout measures publishers can implement now

8 April 2020 By Shelley Seale

What’s next in the publisher response to COVID-19?

2 April 2020 By Shelley Seale

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Eidosmedia

Navigating your sales team through crisis and ramping up for turnaround

26 March 2020 By Shelley Seale

7 ways publishers can help their advertisers right now

24 March 2020 By Ameet Shah

Independent restaurants need your B2C intervention — now

24 March 2020 By Earl J. Wilkinson

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Tipser - Ecommerce

All advertising is local: connecting with customers when it matters most

23 March 2020 By Cathy Colliver

COVID-19 coverage sparks massive increases in subscription starts, engagement

23 March 2020 By Dawn McMullan

The short- and long-term impact of COVID-19 to news publishers

22 March 2020 By Ken Harding

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United Robots

Simplifying the complex is key to helping marketing, advertising clients

22 December 2019 By Cathy Colliver

Bay Area News Group increases digital advertising results with in-house SaaS platform

1 December 2019 By Olga Mitina

Holistic view of audience is essential as advertisers consider buying power

12 November 2019 By Darrell Kunken

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New York Times Readerscope turns article data into action

11 November 2019 By Kendell Timmers

Why media leaders must focus on creativity, connections, relevancy, efficiency

7 November 2019 By Katherine Scarrow

How news media companies can grow revenue through promotions

23 October 2019 By Shelley Seale

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FewCents

5 events that bring in big revenue for media companies

9 October 2019 By Shelley Seale

Focus on the “why” of an advertising plan to win over clients

1 October 2019 By Darrell Kunken

Personalised, flexible paywall model is best for audience, advertisers

9 September 2019 By Matt Lindsay

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Eidosmedia

5 current content marketing trends for media advertisers

8 September 2019 By Sean Stanleigh

Alabama Media Group’s hit social media series also wins big with advertisers

5 September 2019 By Sara Dyer

How Torstar transformed from legacy media to data-fueled

4 September 2019 By Shelley Seale

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Tipser - Ecommerce

How to win with video: Player technology

26 August 2019 By Philippe Guay

Helping advertisers use business outcomes as a form of attribution

12 August 2019 By Darrell Kunken

What is the market solution for content revenue sharing?

5 August 2019 By Matt Lindsay

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United Robots

Where should analytics live within a media organisation?

7 July 2019 By Matt Lindsay

How the move from product-first to customer-first changed news brands

27 June 2019 By Shelley Seale

Research: Americans spend more time on mobile than watching TV

26 June 2019 By Lorna White

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Chicago Tribune’s Studio 1847 exceeds targets with Groupon Coupon native ad campaign

4 June 2019 By Laura Strom

Will Amazon, Alibaba eat the bigger slice of the advertising pie?

29 May 2019 By Dr. Merja Myllylahti

How digital advertisers can capture the attention of distracted consumers

17 May 2019 By Newsplexer Projects

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FewCents

Google, Facebook respond to news media’s struggles with digital platforms

16 May 2019 By Newsplexer Projects

Digital advertising landscape: Dirty Web, ad trends, sales compensation

15 May 2019 By Newsplexer Projects

From Amazon to local advertisers, 5 news brands learn to better engage

15 May 2019 By Dawn McMullan

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Eidosmedia

Key to digital advertising: viewability metrics

14 May 2019 By Newsplexer Projects

Revenue opportunities await with rise of OTT media, second prime time

9 May 2019 By Philippe Guay

Ledger Dispatch uses AR to boost ad revenue, bring print news to life

1 May 2019 By Jack Mitchell

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Tipser - Ecommerce

Live streaming, unknown video ad placements threaten brand safety, open door for publishers

25 April 2019 By Philippe Guay

Bloomberg advertising format is responsive to client, user

15 April 2019 By Carlos Mella

Advertising sales reps must develop data + trust for deeper partnerships

10 April 2019 By Darrell Kunken

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United Robots

How Newsday incorporates audience testing to unify product vision

9 April 2019 By Matthew Cassella

Cannabis Post newsletter creates audience, advertiser opportunities

17 March 2019 By Megan Henderson & Nicole MacAdam

Alexander City Outlook increases ad revenue 83% with TPIDigital

14 March 2019 By Tippy Hunter

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3 ways to develop media advertising superstar sellers

10 March 2019 By Brie Logsdon

How journalism feeds advertising revenue at Globe and Mail

28 February 2019 By Dawn McMullan

Advertising clients need help honouring privacy laws while mining key data

24 February 2019 By Darrell Kunken

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FewCents

Research: How video increases ad revenue, audience engagement

12 February 2019 By Philippe Guay

Bay Area News Group launches digital advertising tool for Realtors

21 January 2019 By Olga Mitina

How to help media advertisers reach younger audiences

1 January 2019 By Darrell Kunken

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Eidosmedia

Digital Billboard Network creates lucrative revenue stream for Oahu Publications

13 December 2018 By Shelley Seale

Tribune’s Studio 1847 scores big on social media with Snowfall campaign

27 November 2018 By Laura Strom

5 video trends from 2018

20 November 2018 By Philippe Guay

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Tipser - Ecommerce

Automation helps publishers report better data to ad customers more quickly

19 November 2018 By Darrell Kunken

Alabama Media Group boosts audience, advertiser engagement with new brand

6 November 2018 By Elizabeth Hoekenga Whitmire

Advertising clients need help visualising marketing mix, buys

9 October 2018 By Darrell Kunken

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United Robots

Gannett revamps local restaurant’s ad strategy with big results

9 September 2018 By Benton Schoenrock

Star Metroland Media boosts ad sales with quirky national campaign

28 August 2018 By Guy Leshinski

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