Topics Advertising

77 Articles

Jagran New Media advertiser capitalises on Olympics with campaign video

9 September 2021 By Priyanka Sharma

Daily Prothom Alo’s ad campaign bridges print and digital platforms

23 August 2021 By Matiur Rahman

Companies see success with subscription, advertising business model transformations

15 August 2021 By Shelley Seale, Paula Felps, Michelle Palmer Jones

8 media companies share pandemic impact, future plans

12 August 2021 By Michelle Palmer Jones & Shelley Seale

Jagran New Media advertiser uses influencers for COVID-19 campaign

11 July 2021 By Priyanka Sharma

Top Advertising Articles Viewed in the Past Month

The Quint shares how it uses video storytelling to drive engagement and revenue

17 June 2021 By Shelley Seale

Times Group continues evolution of innovation through culture-changing conversations

31 May 2021 By Shelley Seale

Kompas celebrates 55 years with COVID reality interactive project

3 May 2021 By Tarrence Karmelia Kontessa Palar

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Malayala Manorama shares digital classifieds revenue success

22 April 2021 By Shelley Seale

Media advertising will feel pandemic hit until 2023

25 March 2021 By Shelley Seale

Times Group tackles essential issues by honouring creative ad campaigns

1 March 2021 By Malcolm Raphael

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United Robots

Bangalore Mirror partners with Volvo to thank doctors with personalised campaign

21 February 2021 By Venktesh Babu

Printers Mysore uses the pandemic as an opportunity to innovate new products

4 February 2021 By Shelley Seale

Southern Indian news publishers form alliance to increase digital advertising market share

3 January 2021 By Sushil Kumar Tyagi

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iZooto

Times Internet sees 70%+ profit margin from MensXP content-to-commerce brand

14 December 2020 By Dawn McMullan

Divya Bhaskar’s “toolkit” puts innovation on display for advertisers

13 December 2020 By Paula Felps

Dainik Bhaskar finds India’s small cities are leading the economic recovery from COVID

10 December 2020 By Shelley Seale

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FewCents

Times Internet grows revenue, engagement with seamless ad and content rendering

29 October 2020 By Shelley Seale

Mathrubhumi Group ad initiative delivers exceptional results during Onam 2020

13 October 2020 By M.V. Shreyams Kumar

Branded content campaign builds awareness about deadly fever for Anandabazar readers

5 October 2020 By Paula Felps

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Eidosmedia

Indian news publishers need new ad strategy in COVID times

13 September 2020 By Sushil Kumar Tyagi

Times of India’s Out & Proud classified campaign inspires LGBTQ inclusion

7 September 2020 By Sumeli Chatterjee & Alexander Valladares

Now is the time to reimagine magazine publishing in India

26 August 2020 By Anant Nath

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Tipser - Ecommerce

Vijay Karnataka, Pampers events attended by 30,000+ women

26 July 2020 By Venktesh Babu

Research decodes consumer, advertiser sentiment in South Asia post-COVID

4 June 2020 By Shelley Seale

Facebook Shops launches amid global lockdown

2 June 2020 By Lorna White

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United Robots

Vijay Karnataka’s VK Corona Guide creates COVID-19 awareness

31 May 2020 By Venktesh Babu

How COVID-19 has impacted India’s media and entertainment sector

12 May 2020 By Shelley Seale

With print audiences and advertising plummeting, Indian publishers plan to pivot

27 April 2020 By Madhavi Sekhri

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iZooto

Pandemic’s effects require strategic action from India’s print industry

13 April 2020 By Prakasam Peesapati

Dainik Jagran Inext strengthens youth brand for advertiser through engineering event

20 January 2020 By Chetan Sehgal

Vijay Karnataka campaign empowers farmers, satisfies ad clients

14 January 2020 By Venktesh Babu

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FewCents

Amar Ujala taps into rural influencers to promote advertiser’s brand

19 November 2019 By Neha Sikri

Times of India engages readers, advertisers with honest coverage about infertility

7 October 2019 By Sudeep Garg

Shifting engagement trends, hyper-local reporting, audio growth in South Asia

11 September 2019 By Shelley Seale

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Eidosmedia

ABP One ad campaign targets tea drinkers, gives client double-digit sales boost

16 June 2019 By Anisha Datta

Bennett Coleman & Co. streamlines, reduces costs with digital ad sales, pricing ecosystem

20 May 2019 By Raman Agarwal

How SPH Magazines, ad brands increase engagement with AR

18 November 2018 By Hafizah Hazahal

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Tipser - Ecommerce

Hindu Group study pinpoints strengths of print advertising

29 October 2018 By Dr. Sathya Sriram

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United Robots

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