Reports
INMA reports are global, strategic, relevant, and just-in-time. INMA members can log in and download reports for free.
Latest Reports
8 Results
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How Newsrooms Succeed In Google Search
Demystifying Google's search "black box" and highlighting search best practices at leading newsrooms is the focus of this report. "How Newsrooms Succeed In Google Search" zeroes in on the state of Google search, elevates publisher issues about search across Google surfaces, punctuates concerns about the Discover product, and highlights Google objectives and roles in search. It relies on interviews with Google and major publishers on five continents: News Corp Australia, Gannett | USA Today Network, The Guardian, Infoglobo, and HT Media.
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How Automated Journalism Is Shaping the Future of News Media
How automation can accelerate and improve reporting and reshape media business models is the focus of this report. "How Automated Journalism Is Shaping the Future of News Media" covers understanding automated journalism and why it matters, making the case for automated news, using robots for revenue, and six ways to get started. Among the reports' case studies are NTM, Bergens Tidende, Stavanger Aftenblad, FVN, and RADAR.
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A Personalisation Primer for Media Companies
How to strategically assess and demystify the opportunities of personalisation on news media products is the focus of this report. "A Personalisation Primer for Media" seeks to answer key questions from members across the media organisation and those outside of the data team. The report covers evaluating the possible impact of personalisation in products, understanding KPIs, how to ramp up a personalization programme, and what you need to get started.
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Best Personalisaton Practices for News Media
As news publishers begin understanding how to better provide personalisation for customers, they can implement new practices that yield measurable results. Featuring examples and case studies from News Corp Australia, Aftenposten, Gannett, Bild, Mediahuis Netherlands, Schibsted, South China Morning Post, Yahoo, NZZ, Le Figaro, Financial Times, The Atlantic, The New York Times, and Sophi.io, this report draws readers deeper into the world of personalisation, giving detailed examples of what news media companies around the world have done.
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What Gen Z + Media Need From Each Other
How news media organisations can engage the next generation of readers by delivering the news they want, on the platforms they trust, is the focus of this report. Using six case studies from around the world, and drawing on research from the Reuters Institute, Pew Research Center, and Borrell Associates in the United States, this report looks at what companies are doing to connect with Gen Z, explains how it's working, and shares what they have planned to continue attracting this important audience segment.
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The Power and Promise of Print Advertising
How print advertising remains central in the marketing mix and how news media companies can leverage successful print strategies from around the globe is the focus of this report. Research backs up what revenues show: Despite misperception of print advertising's effectiveness, the ROI on print advertising works for advertisers, media companies, and audiences. "The Power and Promise of Print Advertising" distils lessons learned during INMA's Print Advertising Innovation Master Class in February, and covers the research, whether print is still attractive to advertisers, rethinking print, getting print on the radar of media buyers, and measuring print ads.
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The Opportunities and Blueprint of XR for Media
How news media organisations can start preparing now for extended reality (XR) to have the skill sets and tools necessary when readers reach mass adoption is the focus of this report. Based on INMA's six-part Master Class series, "How newsrooms can creatively use and report on XR," in partnership with Meta, the report provides a blueprint for news media companies to navigate the new "reality" landscape. The report covers setting the scene for XR, tools and technologies to get started, augmented reality (AR) for news, virtual reality (VR) for news, commercial opportunities of XR, and what the metaverse is.
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7 Steps to a Successful Media Product Process
How media products and features can be developed with both customers in mind and with respect for internal resources by following a simple process is the focus of this report. The seven-step process INMA has built for news media companies fuses together work from a mixture of sources, including interviews with more than 100 product executives from around the world.