Reports
INMA reports are global, strategic, relevant, and just-in-time. INMA members can log in and download reports for free.
Latest Reports
4 Results
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Strategies for Continuously Transforming Your Newsroom
How to continually transform a newsroom is the focus of this report. The report offers seven lessons for newsroom transformation, which it claims is a never-ending process. The report dives into how to position newsrooms for the future and get comfortable with the concept that transformation isn't something news companies complete but rather something they need to instill into their muscle memory.
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Engaging New Audiences with Constructive Journalism
How to engage new audiences and combat news avoidance through constructive journalism is the focus of this report. The report dives into how constructive journalism is helping companies change their approach and re-engage audiences with case studies from Austria's Kleine Kinderzeitung, Gannett | USA Today, The Times of India, DRIVE, and Dainik Jagran.
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Bringing Newsrooms Into the Business of News
How news publishers can align newsrooms with the rest of the news business to move toward a digital culture is the focus of this report. Bringing newsrooms into the business of news is vital today because of the shift in content economics behind digital consumption habits. How newsrooms are succeeding in this cultural shift is the crux of the report, which is based on INMA Webinars, master classes, conferences, study tours, newsletters, and blogs during the past three years.
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How Newsrooms Succeed In Google Search
Demystifying Google's search "black box" and highlighting search best practices at leading newsrooms is the focus of this report. "How Newsrooms Succeed In Google Search" zeroes in on the state of Google search, elevates publisher issues about search across Google surfaces, punctuates concerns about the Discover product, and highlights Google objectives and roles in search. It relies on interviews with Google and major publishers on five continents: News Corp Australia, Gannett | USA Today Network, The Guardian, Infoglobo, and HT Media.