Reports
INMA reports are global, strategic, relevant, and just-in-time. INMA members can log in and download reports for free.
Latest Reports
7 Results
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How News Organisations Should Work With AI Companies
How news media organisations should work with AI companies to act quickly in the face of rapid AI advancements is the focus of this report. This report outlines how news media organisations can take control of their role in the new AI media landscape, sharing important next steps such as understanding the value of content, the need to collaborate with industry peers, and the importance of building a loyal audience.
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How Product-Led News Organisations Are Structured
How to structure a product-led news organisation is the focus of this report. The dynamic nature of product and technology, along with processes and dependencies, means there is no one right way to organise product within a company's structure. The report features 11 case studies designed to show various perspectives and illustrate how news companies around the world are tackling organisation.
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Why Some Media Companies Are Betting Big on Audio
The different areas of audio that provide an opportunity for publishers to widen their audiences while boosting engagement and revenue is the focus of this report. It is designed to look at the current possibilities and the promise for the future, allowing media companies to weigh investment opportunities and decide where to place their audio bets. Among the report's case studies are: Prisa, Funke, VOL.AT, News Corp Australia, Stuff, Kvartal, Stampen Media, and Svenska Dagbladet.
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Best Personalisaton Practices for News Media
As news publishers begin understanding how to better provide personalisation for customers, they can implement new practices that yield measurable results. Featuring examples and case studies from News Corp Australia, Aftenposten, Gannett, Bild, Mediahuis Netherlands, Schibsted, South China Morning Post, Yahoo, NZZ, Le Figaro, Financial Times, The Atlantic, The New York Times, and Sophi.io, this report draws readers deeper into the world of personalisation, giving detailed examples of what news media companies around the world have done.
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The Opportunities and Blueprint of XR for Media
How news media organisations can start preparing now for extended reality (XR) to have the skill sets and tools necessary when readers reach mass adoption is the focus of this report. Based on INMA's six-part Master Class series, "How newsrooms can creatively use and report on XR," in partnership with Meta, the report provides a blueprint for news media companies to navigate the new "reality" landscape. The report covers setting the scene for XR, tools and technologies to get started, augmented reality (AR) for news, virtual reality (VR) for news, commercial opportunities of XR, and what the metaverse is.
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7 Steps to a Successful Media Product Process
How media products and features can be developed with both customers in mind and with respect for internal resources by following a simple process is the focus of this report. The seven-step process INMA has built for news media companies fuses together work from a mixture of sources, including interviews with more than 100 product executives from around the world.
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How Product Is Leading Media's New Growth Path
Product is the youngest department at news media companies but also one of the fastest growing. This report looks at what product is, how it has changed organisational structures, and what role it will play in the success of the news media industry of the future.