Reports
INMA reports are global, strategic, relevant, and just-in-time. INMA members can log in and download reports for free.
Latest Reports
3 Results
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News Media at the Dawn of Generative AI
How news media companies can benefit from quick and immediate wins with generative AI is the focus of this report. Riding a wave of popularity, generative AI vaulted to the top of media c-suites thanks to the release of OpenAI's ChatGPT and DALL-E, among others. "News Media At the Dawn of Generative AI" provides journalists and media professionals a foundation to evaluate the opportunities and threats emanating from the popular technology.
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The Benefits and Risks of Media Data Democratisation
How media companies can drive data usage through democratisation is the focus of this report. The report distills the findings of the Audience Analytics Accelerator Latin America 2021, a joint programme by the Meta Journalism Project and INMA, in collaboration with the International Center For Journalists (ICFJ). The project aimed to explore how news media companies can transform their online business by helping them analyse and act on data in new and creative ways. The report sheds light on practical solutions publishers can use to drive data usage through democratisation.
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The Guide to Smart Data Strategy in Media
News media companies must unlock the value of data insights to strategically develop their subscription business and take full advantage of the pending phaseout of third-party cookies with advertising sales. This report looks at how media companies create data strategies, understand and leverage data, change their operations through data, use AI and ML to enhance efforts, and collaborate to harness the power of data.