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Light Readers: Digital Subscriptions' Next Growth Path
Light readers represent the strongest growth path for subscription-mature news media companies, yet the audience segment described as "casual," "infrequent," and "picky" requires deeper study. This report reveals new patterns in reader revenue during the pandemic, the emergence of product and marketing tactics to attract light readers, insights into casual buyers across consumer industries, and a re-sizing of the subscription opportunity ahead.
The Growing Promise of B2B in Media's Reader Revenue Model
News media companies are expanding into potentially lucrative business-to-business (B2B) subscriptions. This report looks at the differences in consumer vs. B2B subscription strategies, steps to selling B2B subscriptions, and how news media companies are catering their subscription offers to corporations.
Subscription Pricing: From COVID Bump To Sustainable Revenue
The pandemic-driven subscription surge and the rise of segmented approaches to audience management are driving new urgency for sharper pricing strategies by media companies as markets emerge from the worst of COVID-19.
News Subscriptions In the Age of Coronavirus
How news publishers navigate the unpredictable surge in traffic and subscription starts during the COVID-19 crisis is the focus of a new report by INMA. "News Subscriptions In the Age of Coronavirus," part of INMA's Readers First Initiative, seeks to identify key trends at work in the subscriptions space, examine the mechanisms behind both the growth in traffic and reader revenue, and highlight successful strategies from publishers worldwide.
The Evolving Role of Newsrooms in the Reader Revenue Model
Journalism and its relationship to digital subscriptions are quickly replacing advertising as the key revenue drivers of news media companies worldwide. This report, which is part of INMA's Readers First Initiative, looks at the essential functions of a readers-first newsroom, why trust is key in reader revenue, what readers will pay for, and how news media leadership can guide this transition.
Nurturing Value for News Consumers
The news industry embrace of digital subscriptions and the need to reduce churn to maintain a growth path is driving publishers worldwide to re-think how they communicate core value propositions to ensure long-term relationships. In this report, learn why retention is key to a subscription strategy, why a lifetime relationship is the end game, how convenience and personalization are under-utilised components of value nurturing, how to pivot with data, and how to differentiate product via brand and segmentation.
Unpacking the Reader-Subscriber-Lifetime Customer Journey
Improving subscriber retention and habitually engaging readers was the focus of the INMA Consumer Engagement Summit in November 2018 in Miami. In this report, learn more about key summit outcomes, which include subscriber onboarding, winning every visit, creating habits, building community, rewarding loyalty, paywall models, content that converts, newsletter best practices, getting newsrooms on board, and smart pricing.
The Media Subscriptions Blueprint
The latest global trends and strategies behind optimising digital subscriptions point to a new value proposition for news brands, the data-fueled freemium model, and the eventual shift to a dynamic pay model. Adopting digital subscriptions is proving a culture galvaniser that works best with content written with an authentic voice. Newsrooms are crucial to growth, as is a focus on improving retention through engagement. This report is based on findings from the INMA Media Subscriptions Week April 16-19, 2018, in London.