Reports
The Smartphone Choices for Media Companies
Summary:
Developing products, audiences, and monetisation strategies for the fast-rising hand-held mobile device is the focus of the INMA report, “The Smartphone Choices for Media Companies.”
Report highlights:
- Market opportunities for publishers.
- Emerging strategies for publishers.
- A profile of the smartphone audience.
- Trends in smartphone product development.
- Monetisation, notably advertising.
- What publishers see next for the smartphone.
Who should read the report:
Executives at media companies looking to develop smartphone products, explore smartphone monetisation strategies such as next-generation advertising opportunities, better understand the smartphone product audience, and senior executives looking to put the smartphone opportunity into business context.
What you get with this report
| Included with your report: | Price |
| Complete report, PDF | US$595 Click “add to cart” above Free for INMA members* |
| Executive summary and table of contents, PDF | Free |
| PowerPoint presentation of report | Included with report (release November 21) |
| Invitation to live Webinar for report (November 21) | Included with report |
* Free to INMA members whose memberships were active on November 7, 2013
Authors
- Earl J. Wilkinson, executive director and CEO, INMA
- Dawn McMullan, senior editor, INMA
- Jim Rosenberg, freelance writer
Detailed overview:
Based on 18 case studies of media companies on six continents, “The Smartphone Choices for Media Companies” synthesizes best practices in smartphone development into a storyline of choices:
- Are smartphone products designed to build new audiences or add value for existing audiences?
- Is the smartphone a complement to other platforms or its own unique experience?
- Is the company objective to build audience volume or fill up a tightly defined audience niche?
- Will the smartphone be used for the core news brand or the development of smaller passion niches?
Each media company's choices drive the tactical realities of today: Mobile Web or app? Smartphone or tablet emphasis?
“The Smartphone Choices for Media Companies” by INMA looks at:
- Market opportunities for publishers.
- Emerging strategies for publishers.
- A profile of the smartphone audience.
- Trends in smartphone product development.
- Monetisation, notably advertising.
- What publishers see next for the smartphone.
The 145-page report is presented through two lenses:
- A narrative developed by INMA based on the case studies.
- The raw case studies themselves.
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