The INMA report breaks down internet trends threatening the traditional newspaper publishing model and how online advertising is evolving. What has value and what doesn't have value in the online arena are becoming increasingly apparent for newspaper companies.

The report is punctuated by practical examples of how newspaper companies are creating new:

• Subscription models for online content.

• Profit centers around emerging online communities.

• Online classified advertising sales and revenue models.

• Revenue streams for emerging internet technologies such as blogs, podcasts, RSS, and instant messaging.

The INMA report brings together the emerging business models, pricing schemes, and thought processes behind these revenue generators.

Newspaper companies profiled in the INMA "Mining for Gold" report include The Irish Times, The Wall Street Journal, The New York Times, The Spokesman-Review, The Washington Post, Asahi Shimbun, The Guardian, Aftonbladet, The Palm Beach Post, The Miami Herald, The Sun, and Singapore Press Holdings.