Reports
Making Print + Digital Work For Advertisers
Combining print and digital platforms with quality news brands delivers superior results for advertisers, according to the INMA report “Making Print + Digital Work For Advertisers.”
Get your copy of the report and learn how:
- Print and digital are effective in activating awareness for advertisers.
- Quality news brands are environments for emotion, credibility, relevance and awareness.
- Publishers are creatively filling the roles of agencies and media buyers.
- Print can be used either as a lead or support medium depending on advertiser needs.
The report features 20 case studies by news publishers illustrating the creative use of print + digital:
- Reach extender.
- Complementary combination.
- Dimension builder.
Benchmark your efforts to come up with creative print + digital marketing solutions for advertisers by acquiring “Making Print + Digital Work For Advertisers” by INMA.
* * *
Featured case studies: Archant, Corelio, Dallas Morning News, Ekstra Bladet, Gazeta Wyborcza, Gannett, Gold Coast Bulletin, Grupo Dutriz, Helsingin Sanomat, Houston Chronicle, Irish Times, Kleine Zeitung, Media 24, New York Times, O Globo, South China Morning Post, Straits Times, Telegraph Media Group, Times of India, and West Australian.
About the report: 17,000 words, 27 executives interviewed, author Dawn McMullan.
Price: Free for INMA members in first 30 days of release, US$95 for members afterward, and US$295 for non-members.
Bonus: The report comes with a ready-made PowerPoint presentation that can be used to present to media company staffs to provide an overview.
Who should order the report? “Making Print + Digital Work For Advertisers” is written for media company executives seeking creative ways to sell print + digital advertising, conceptualize marketing campaigns for advertisers, demonstrate the effectiveness of print + digital advertising, and strategically re-imagine the value of multi-media advertising to clients. Typically this would be advertising executives, digital executives, CEOs, marketers, and researchers.
Similar Reports
-
As Search Ends for News, Here Is What's Next
What publishers must quickly do to adapt to the changing realities of search and AI answer engines is the focus of this report. As audiences are becoming accustomed to getting their news in fragments, summaries, and answers - without visiting publisher sites, subscribing, or even seeing a brand - publishers must act quickly to develop "zero-search" strategies for engagement. This report offers a look at the state of search today, the impact this is having on news traffic, and practical guidance on the future of search alternatives.
-
Why Media Ad Sales Teams Need E-Commerce
How news media companies can leverage the revenue opportunities of the post-pandemic e-commerce boom is the focus of this report. It looks at the main areas to be considered when entering the e-commerce space: the trends, which media companies are doing it well already, and how to (re)structure for a robust e-commerce operation. Among the report's examples and case studies are: SPH Media, Gannett, The Independent, The Telegraph, The New York Times, Conde Nast, Buzzfeed, Aftonbladet, and Dagens Nyheter.