In INMA's "Fresh Ideas to Promote Newspaper Classified Advertising," study 40 illustrated case studies of newspapers promoting awareness of their classified advertising and developing new ways to meet the needs of advertisers and readers.

The report examines dozens of campaigns that have captured new classified advertising opportunities for their newspapers. These include cross-promotional campaigns with partners in the community, the leveraging of newspapers' classifieds to develop advertising offerings, and exploring digital partnerships to give newspaper classified advertising an avenue into the online space, among other innovations.

Marketers and other newspaper executives building their company's classified advertising will find that INMA's report delivers a number of engaging ideas to attract advertisers and readers. The case studies within the report demonstrate a variety of strategies to expand the newspaper's footprint in the increasingly competitive classified advertising marketplace.

Who should order this report? This report is written for newspaper executives associated with classifieds, marketing, brand development, and advertising departments.