Reports

Audience + Content + Platform: Placing Bets On the New Audience Development Value Formula for Newsmedia Companies

29 March 2010

Free for Members

US$795 Value

The shift from “newspaper” to “newsmedia company” is re-wiring the value ecosystem that governs our industry: how much money can be made by linking the right audience with the right content on the right platform.

“Audience + Content + Platform: Placing Bets On the New Audience Development Formula for Newsmedia Companies” looks at:

  • Digital content and the challenge of monetisation.

  • Finding audiences.

  • Building audience-specific editorial products over multiple platforms.

The INMA report shows how leading newsmedia companies worldwide are re-thinking the value proposition of audience development:

  • Consumer-generated revenue opportunities.

  • The tighter demographic definitions advertisers covet.

  • Imagining and managing multiple niches.

  • Respecting consumption patterns of different media platforms.

The 16,000-word report by freelance journalist David Hirschman features interviews with newspaper executives worldwide, including Clarín, Richmond Times-Dispatch, Ringier, News Corporation, Irish Times, Toronto Star, Hindustan Times, Singapore Press Holdings, Gannett, and Schibsted.

“It's clear from this report that publishers are on a radical new journey to identify the value of their audiences,” said Earl J. Wilkinson, executive director and CEO of INMA. “This report will move us further along in the journey, though it's clear we've not reached our destination. This report is about the 'bets' being placed by newspapers along this new road to value creation.”

Click here to download a table of contents for the “Audience + Content + Platform” report.

Who should order the report? This INMA report is written for chief executive officers, editors, audience/circulation/readership managers, strategists, marketers, and executives in charge of re-imagining audience development at their company.