Reports

Smartphone App Lessons for Media Companies

23 July 2015

Free for Members

US$795 Value

Summary:

The trials, tribulations, and aspirations of media companies trying to make smartphone apps work for its most loyal readers is the focus of “Smartphone App Lessons for Media Companies.”

Report highlights:

  • 19 vignettes of media companies in Asia, Europe, Latin America, North America, and the South Pacific aiming to sync smartphone app plans to their local digital ecosystems.

  • Why the focus on smartphone apps over mobile Web.

  • The work-in-progress thought process on which apps to develop.

  • A potpourri of 23 apps being developed.

  • Chaotic ups and down in strategy and reasons for prioritisation.

Who should read the report:

Senior media company executives who need an overview of smartphone app development and practitioners aiming to benchmark their efforts vs. peers.

What you get with this report

Included with your report: Price
Complete report, PDF US$695
Add to Cart

Free for INMA members*
Executive summary and table of contents, PDF Free

* Free to INMA members whose memberships were active on July 27, 2015

Author:

Jeremy C. Fox, a Boston-based journalist who writes regularly for the Boston Globe and teaches journalism courses at Harvard Extension School.

Detailed overview:

Smartphone apps have become the No. 1 platform for media companies to deliver value to its most engaged and loyal readers. Yet the money is slow in developing.

“Smartphone App Lessons for Media Companies” takes you behind the scenes at media companies on five continents on the challenges and thought processes surrounding smartphone apps.

The report's value is less in the smartphone app results than the discussion, debate, and struggles to fit smartphone apps into a media company's bigger digital strategy. The results are uneven across companies.

“The smartphone app report injects INMA members into the heart of discussions at peer media companies,” said Earl J. Wilkinson, executive director and CEO of INMA. “What you come away with are ideas, benchmarks, goals, and a lot of new material to bring into strategic discussions. With so many apps being developed the past three years, it's illustrative to see the ideas that are surviving.”

By the report's conclusion, the contours of the discussion are clear. The nuances have been coloured in.