Reports

The Smartphone Choices for Media Companies

06 November 2013

Free for Members

US$795 Value

Summary:

Developing products, audiences, and monetisation strategies for the fast-rising hand-held mobile device is the focus of the INMA report, “The Smartphone Choices for Media Companies.”

Report highlights:

  • Market opportunities for publishers.

  • Emerging strategies for publishers.

  • A profile of the smartphone audience.

  • Trends in smartphone product development.

  • Monetisation, notably advertising.

  • What publishers see next for the smartphone.

Who should read the report:

Executives at media companies looking to develop smartphone products, explore smartphone monetisation strategies such as next-generation advertising opportunities, better understand the smartphone product audience, and senior executives looking to put the smartphone opportunity into business context.

What you get with this report

Included with your report: Price
Complete report, PDF US$595
Click “add to cart” above

Free for INMA members*
Executive summary and table of contents, PDF Free
PowerPoint presentation of report Included with report (release November 21)
Invitation to live Webinar for report (November 21) Included with report

* Free to INMA members whose memberships were active on November 7, 2013

Authors

  • Earl J. Wilkinson, executive director and CEO, INMA

  • Dawn McMullan, senior editor, INMA

  • Jim Rosenberg, freelance writer

Detailed overview:

Based on 18 case studies of media companies on six continents, “The Smartphone Choices for Media Companies” synthesizes best practices in smartphone development into a storyline of choices:

  • Are smartphone products designed to build new audiences or add value for existing audiences?

  • Is the smartphone a complement to other platforms or its own unique experience?

  • Is the company objective to build audience volume or fill up a tightly defined audience niche?

  • Will the smartphone be used for the core news brand or the development of smaller passion niches?

Each media company's choices drive the tactical realities of today: Mobile Web or app? Smartphone or tablet emphasis?

“The Smartphone Choices for Media Companies” by INMA looks at:

  • Market opportunities for publishers.

  • Emerging strategies for publishers.

  • A profile of the smartphone audience.

  • Trends in smartphone product development.

  • Monetisation, notably advertising.

  • What publishers see next for the smartphone.

The 145-page report is presented through two lenses:

  • A narrative developed by INMA based on the case studies.

  • The raw case studies themselves.