Reports

Newspapers and Social Media: From Monologue to Dialogue

27 April 2011

Free for Members

US$795 Value

How publishers address the changing shape of consumer attention through social media optimisation (SMO) is the focus of the INMA publication “Newspapers and Social Media: From Monologue to Dialogue.”

In “Newspapers and Social Media: From Monologue to Dialogue” from INMA, learn:

  • Why social media engagement gives new life to news and advertising.

  • How to translate your news brand's voice into a voice that is social.

  • How to build social experiences around content.

  • The proper amount of feed automation versus personal curation.

“Newspapers and Social Media: From Monologue to Dialogue” looks at newspapers that are making big and small bets on social media by creating a systematic dialogue with readers and advertisers:

  • Financial Review Group
  • Folha de S. Paulo
  • The Guardian
  • Huffington Post
  • Mediahouse Limburg
  • Metro
  • Press-Enterprise
  • SOL
  • Tribune Company

Instead of positioning social media as a fringe part of a newspaper's engagement strategy, “Newspapers and Social Media: From Monologue to Dialogue” looks at companies that are injecting Facebook, Twitter, and others into the core of what they do:

  • Dialogue with readers.

  • Setting up advertisers with social media.

  • Training staff to create an echo chamber for content.

Preview table of contents. To see what topics are covered in “Newspapers and Social Media: From Monologue to Dialogue,” click here for the publication's table of contents.

Who should order the publication? This digital publication is written for news industry executives charged with audience strategy, marketing, editorial, and advertising.