30 Under 30 Awards deadline is Friday, click here to apply

Press Room

Stories format best practices highlighted in new INMA report

2 August 2018

DALLAS (2 August 2018) – With the Stories format predicted by some to become more dominant on social platforms in the next year, a report released today by the International News Media Association (INMA) shows best practices in execution and which news companies are leading the way.

“Stories Format: News Media’s Next Social Opportunity” is available exclusively for members of INMA.

Authors Yusuf and Sumaiya Omar, the husband-wife co-founders of Hashtag Our Stories, tell the story of the Stories social media format – notably on Snapchat, Instagram, Facebook, and WhatsApp. The emergence of Stories across social media is redefining journalism and how audiences engage with content.

Part of a broader shift from text formats to visual formats in social media, the interactive- and mobile-heavy Stories format relies heavily on the reporter’s personality.

The INMA report looks at what NBC, CNN, The Guardian, BBC News, The New York Times, and the Financial Times are doing today with Stories on Snapchat, Instagram, and other platforms. It delves into best practices with critiques by the authors.

“Stories Format” also explores how media companies can use Stories effectively:

  • How to discover and capitalise on user-generated content.
  • How to produce your own Stories.
  • And how to optimise each platform from Snap to Instagram to Facebook to Google AMP to WhatsApp.

The report’s authors have criss-crossed the world promoting Hashtag Our Stories, a social-first video publisher that focuses on stories about local solutions to global problems. Yusuf Omar is a former CNN senior social media reporter on Snapchat, mobile editor at the Hindustan Times, a TEDx speaker, and more. Sumaiya Omar has spent five years experimenting with emerging news platforms in South Africa, India, and the United Kingdom.

“Stories Format: News Media’s Next Social Opportunity” is available for free to INMA members and available to non-members for US$795 – which includes one year of association membership, all reports, Webinars, and access to all INMA content and peer connection tools.

INMA members may download the report and non-members may order the report by going to www.inma.org/reports.

The International News Media Association (INMA) is a global community of market-leding news media companies reinventing how they engage audiences and grow revenue in a multi-media environment. The fast-growing INMA community consists of 9,600+ executives at 700+ media companies in 70 countries. INMA is the news media industry’s foremost ideas-sharing network with members connected via conferences, reports, webinars, chats, and an unparalleled archive of best practices.



By continuing to browse or by clicking “ACCEPT,” you agree to the storing of cookies on your device to enhance your site experience. To learn more about how we use cookies, please see our privacy policy.