Press Room

News Media at the Dawn of Generative AI

25 April 2023

DALLAS (20 April 2023) – Generative AI’s opportunities far outweigh the threats for news publishers, and there are quick and immediate wins to be had by newsrooms, according to a new report released today by the International News Media Association (INMA).

“News Media At the Dawn of Generative AI” provides journalists and media professionals a foundation to evaluate the opportunities and threats emanating from the popular technology.

The 91-page report is written by INMA Smart Data Initiative Lead Ariane Bernard and explores:

  • The foundations for generative AI
  • Legislation, regulation, and the law
  • Generative AI’s core issues for news publishers
  • How media can practically use generative AI now

The report is available for free to INMA members and may be purchased by non-members.

Click here to access the generative AI report

Among key learnings in the report:

  • Why AI is blossoming now in the public consciousness.
  • What generative AI does well and today’s blind spots.
  • Governance, copyright, legislation, and Fair Use: the strains and what media companies can do now to get in front of the tension between technology and the law.
  • What publishers find safe and unsafe about proceeding with generative AI.
  • A checklist of what newsrooms can achieve now with generative AI.

Generative AI offers media companies opportunities to find efficiencies, improve productivity, shift resources to high-value journalism, and create new user value propositions.

Riding a wave of popularity, generative AI vaulted to the top of media c-suites thanks to the release of OpenAI’s ChatGPT and DALL-E, among others.

“INMA aims to shorten the runway on the hottest topic in news media today,” said Earl J. Wilkinson, executive director and CEO of INMA. “This report will better ground us, spotlight the opportunities, contextualise the threats, and advance the flag of a subject that is morphing into an insights phase. It is a must-read for c-suite leaders, newsrooms, and product teams.”

“News Media At the Dawn of Generative AI” represents INMA’s second foray in three months into the implications and early practical uses of the technology. “AI Guide and ChatGPT Promptbook for News Marketers” was released in January.

About International News Media Association (INMA)

The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue. The INMA community consists of more than 20,000 members at 900+ news media companies in 89 countries. INMA is the news media industry’s foremost ideas-sharing network with members connected via conferences, reports, Webinars, virtual meetings, an unparalleled archive of best practices, and strategic initiatives focused on digital subscriptions, smart data, product, advertising, newsrooms, and the publisher relationships with Big Tech.





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