Press Room

New INMA education initiative focuses on subscription models, video revenue

28 June 2017

DALLAS (June 28, 2017) – The International News Media Association (INMA) today unveiled a new immersive education concept whose initial focus will be on subscription models and video revenue, October, 26-27 in Dallas.

The peer-created “INMA Connect: Educate, Engage, Experience,” or E³, combines first-class presentations with unconference discussions and one-on-one “office hours” to produce a highly engaged and time-efficient experience for key employees of news media companies.

The inaugural E³ includes:

  • Subscription Models Summit
    Thursday, October 26

    This day-long summit will explore the successes and failures of the metered model and freemium models, as well as micropayments and emerging alternate models – punctuated by a look at subscriptions outside of news media.
  • Video Revenue Summit
    Friday, October 27

    How to merge storytelling capabilities of digital video initiatives across technology platforms with ways to monetize is the focus of this day-long summit — with special emphasis on online video models, Immersive Reality, 360-videos and video storytelling, and advertising opportunities.

The back-to-back one-day INMA summits will be held at The Joule hotel in downtown Dallas and bring together 15+ executives from leading news media companies.

The E³ Web site is now live and accepting registrations at Discounted registrations for groups are available.

“We encourage you to join us in Dallas for E³,” said Brooke Christofferson, vice president of the INMA North America Division Board and vice president-client strategy for Gannett’s USA Today Network. “This is for executives, mid-level managers, and up-and-coming innovators. We are putting together a packed two days of innovative speakers that will give you and your company a path to new revenue and audience streams. It’s not just the ideas, though. It’s the ‘how to’ put it to work tomorrow to grow your business.”

In addition to Christofferson, E³ committee members include INMA North America Division President Matthew Ipsan, executive vice president and chief digital officer, CNHI; E³ Committee Chair Maria Terrell, principal consultant, M.Terrell Consulting; Paul Felicissimo, director audience development and operations, GateHouse Media; Aaron Kotarek, vice president - circulation, Honolulu Star-Advertiser; and Julie Murtha, director of audience development and innovation, print, Star Media Group, Toronto.

The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-media environment. The INMA community consists of 8,000+ executives at 700+ media companies in 70+ countries. INMA is the news media industry’s foremost ideas-sharing network, with members connected via conferences, reports, webinars, chats, and an unparalleled archive of best practices. Headquartered in Dallas, INMA has offices in Antwerp, New Delhi, and San Salvador.



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