Press Room

INMA to host 4 Ideas Days in Europe on advertising, audience development, mobile, newsroom innovations

3 February 2016

ANTWERP (3 February 2016) – The International News Media Association (INMA) will host four, one-day seminars throughout Europe in 2016. The fly-in, fly-out quick seminars are designed for media executives focusing on advertising, audience, editorial, and mobile.

Each seminar includes relevant case studies from European media companies. All presentations will be in the classic INMA “Brainsnack” format: seven minutes, rapid-fire, to-the-point style.

“I am pleased to recommend INMA’s Ideas Days as a very effective learning and networking experience," said Liam Kavangh, CEO of Irish Times. "The Ideas Days offer a broad exposure to a range of projects that are of immediate relevance to attendees and of strategic interest to our industry. The format is tightly focused whilst also allowing people to network and share learnings with their peers from other countries.”

The four Ideas Days slated for 2016 are:

Ideas Day on Advertising 

Friday, 11 March 

Frankfurt International Airport, Germany

Key topics: Beating ad blocking technology, view ability, programmatic, native advertising, creative advertising solutions, incremental reach

Ideas Day on Audience Development

Friday, 17 June 

Amsterdam International Airport, Amsterdam

Key topics:  Boost subscription sales, boost user engagement, increase loyalty, attract young readers, multi-platform engagement

Ideas Day on Mobile Innovations 

Friday, 4 November 

Google, Zurich

Key topics: New mobile apps, storytelling on mobile, monetising mobile, utilising phone functions, productive journalism on mobile, innovative mobile cases, mobile websites vs. mobile platforms vs Native Apps

Ideas Day on Editorial and Newsroom Innovations 

Tuesday, 22 November 

Ekstra Bladet, Copenhagen

Key topics: Video storytelling, platform-driven news, how to write for different platforms, new tools for digital storytelling, workflow organisation, data journalism and visualisation, tour of Ekstra Bladet Newsroom and Politiken Newsrooms

The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-media environment. The INMA community consists of nearly 7,000 executives at 600+ media companies in 80+ countries. Headquartered in Dallas, INMA has offices in Antwerp, New Delhi, San Salvador, and Sao Paulo.