INMA reveals 60 Global Media Awards first-place winners, Miami Herald takes top prize
09 June 2022
DALLAS (30 June 2020) – The phaseout of third-party cookies in 18 months is changing the digital advertising ecosystem and prompting news media companies to accelerate first-party data strategies that redefine what makes advertising relevant to users, according to a report released today by the International News Media Association (INMA).
“The Third-Party Cookie Trigger” report by INMA CEO Earl J. Wilkinson explores the ramifications to media companies of Google Chrome’s discontinuation of tracking cookie placements in 2022:
“What we have set out to do in this report is put this complex story in context and make it approachable,” Wilkinson said. “This is a story of how media data practices and the complex digital advertising ecosystem merge into this trigger moment where the phaseout of third-party cookies opens the door to rethinking the best way to serve up precise advertising and what the publisher needs to do to make that happen.”
The 65-page INMA report looks at the decades-old buildup of data strategies and digital advertising fueled by third-party data. It looks at the ramifications of the third-party cookie’s elimination and possible outcomes for news publishers. It concludes with a look at the emerging publisher playbook for creating new value for advertisers with first-party data, punctuated by best-practices.
“The Third-Party Cookie Trigger” is available for free to INMA members and available to non-members for US$795 – which includes one year of association membership, all strategic reports, Webinars, and access to all INMA content and peer connection tools. The report may be downloaded or purchased at www.inma.org/reports.
The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment. The INMA community consists of nearly 13,000 members at 850+ news media companies in 70 countries. Celebrating its 90th anniversary, INMA is the news media industry’s foremost ideas-sharing network with members connected via conferences, reports, Webinars, virtual meetings, and an unparalleled archive of best practices.