Press Room

INMA presents Silver Shovel Awards to Germany’s Pit Gottschalk, South Africa’s Sandy Naudé

17 May 2019

NEW YORK (17 May 2019) — The International News Media Association (INMA) honoured two volunteers today for their lifetime service to the news industry and to INMA in ceremonies in New York: Pit Gottschalk of Fever Pit’ch in Germany and Sandy Naudé of Independent Media in South Africa.

Silver Shovel Awards were presented to Gottschalk and Naudé as part of the closing dinner of the 89th Annual INMA World Congress of News Media in front of 400 media executives in Times Square’s Edison Ballroom – including 30+ peers from Germany and South Africa, respectively. Given since 1949, the Silver Shovel Award has been presented annually by INMA for lifetime achievement and recognition for outstanding work volunteering for INMA.

An INMA member since 2010, Gottschalk today is chief editor and founder of Fever Pit’ch, a newsletter dedicated to football coverage. He previously worked for Axel Springer for 21 years heading up the CEO’s office and as an editor and journalist for Sport Bild, Die Welt, and Welt am Sonntag. He later became an editor-in-chief for all sports coverage for Funke Media Group’s titles.

Joining the INMA Board of Directors in 2011, Gottschalk became a driving force behind membership growth and engagement for INMA in Germany, the fastest-growing membership market for the association. He also was central to the expansion of INMA over the past five years as the association modernised its image, upgraded its technology infrastructure, and diversified its focus.

As CEO of African Community Media for Cape Town-based Independent Media, Naudé oversees a group of 19 niche print and digital publications published in South Africa. She commenced a career in media after teaching and has held several management positions with Unicorn Publishing, Media24, and South Africa Associated Newspapers.

A member of INMA since 2003 who has spoken at numerous events, Naudé joined the INMA Board of Directors in 2015. She helped organise an INMA conference in South Africa in 2016 and has been a tireless advocate for the association in South African media as well as sub-Saharan Africa.

The 2018 Silver Shovel Award recipient, Sandy MacLeod, formerly of Torstar and now general manager of HRAI in Canada, presented Naudé. Past Silver Shovel recipient Mark Challinor, president of Media Futures Ltd. In London, presented Gottschalk.

The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment. The fast-growing INMA community consists of more than 10,000 executives at 700+ media companies in 70 countries. INMA is the news media industry’s foremost ideas-sharing network with members connected via conferences, reports, Webinars, and an unparalleled archive of best practices.



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