06 February 2018
LONDON (15 December 2017) – The first-ever Media Subscriptions Summit will be held April 16-19 in London by the International News Media Association (INMA), featuring a conference and study tour.
Executives charged with implementing and enhancing digital subscription strategies at media companies will convene to look at:
- What subscription models are working best.
- The science behind what triggers subscriptions.
- The art of pricing in the emerging subscription economy.
Up to 200 executives from the world’s leading media companies are expected to converge at the conference held at Reuters headquarters in London’s Canary Wharf. A pre-conference study tour of London media houses focused on digital subscriptions will be held April 16-17.
The summit Web site is www.inma.org/subscriptions.
Chairing the programme committee for INMA are Grzegorz Piechota, a researcher at the University of Oxford looking at subscription models worldwide; Suzi Watford, chief marketing officer and executive vice president at The Wall Street Journal; and Mark Challinor, CEO of Media Futures Ltd.
The INMA Media Subscriptions Summit will bring together keynote speakers and panelists looking at best practices internationally in how to acquire and retain digital subscribers, how to benchmark success, how to reduce churn, and how to make your entire news operation responsible for subscription success.
“Digital subscriptions represent the hottest topic in news media today,” said Earl J. Wilkinson, executive director and CEO of INMA. “Media companies are piecing together the formula to thrive in the digital age and can imagine a subscription-fueled future that preserves the scale and quality of journalism. This INMA summit will shine a light on those emerging best practices on how to gain and retain subscriptions and how to galvanize the whole corporate culture around this endeavor.”
The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-media environment. The INMA community consists of 8,000+ executives at 700+ media companies in 70+ countries. INMA is the news media industry’s foremost ideas-sharing network, with members connected via conferences, reports, webinars, chat, and an unparalleled archive of best practices. INMA has offices in the United States, Belgium, India, and El Salvador.