Press Room

INMA launches 4 European Ideas Days on advertising, marketing, newsroom innovation, digital

13 January 2015

ANTWERP (13 January 2015) – The International News Media Association (INMA) will launch four one-day interactive European seminars in 2015 designed to bolster competencies among media executives in advertising, marketing, newsroom innovation, and digital.

Dubbed “Ideas Days,” each seminar will include 20+ real-world case studies from European media companies. Each presentation will be in “Brainsnack” format: seven minutes, rapid-fire, get-to-the-point style designed for immediate application at companies.

The four Ideas Days (with corresponding links to each Web site) are:

INMA Ideas Day on Advertising
April 24
Radisson Blu at Charles de Gaulle Airport
Key topics:
Boosting mobile advertising sales, programmatic trading, creative print executions, sales team organisation, synergies between print and digital, native advertising, content marketing.
INMA Ideas Day on Marketing
May 22
Van der Valk Hotel at Brussels Airport
Key topics:
Brand awareness campaigns, ideas to encourage readership and engagement, subscription sales, public relations campaigns, social media, loyalty campaigns, cross-platform marketing, marketing apps.
INMA Ideas Day on Editorial and Newsroom Innovations
June 12
Sanoma House
Key topics:
New magazines and sections, new Web sites and tools, social media strategies, digital video, measurement and use of online data, workflow organisation, data journalism and visualisation, new tools to measure effectiveness, tour of newsrooms at Ilta-Sanoma and Helsingin Sanomat.

INMA Ideas Day on Digital Innovation
November 20
Berlin (in cooperation with BDZV)
Key topics:
New mobile apps, new digital tools like Krux and Zuora, social media strategies, digital video, measurement and use of online data, how start-ups keep innovating, Big Data practicalities.

Each Ideas Day is a time-friendly, fly-in/fly-out training concept that covers a lot of material in a short period of time. Each Ideas Day is designed for specific employees within media companies.

 “INMA’s biggest contribution to the transforming news media industry is being the foremost ideas network for publishers in the world,” said Harold Grönke, volunteer president of the INMA European Division and CEO of Verlag Dierichs in Germany. “The four Ideas Days in Europe will bring forward more than 80 practical case studies that media companies can use immediately. They embody the motto of INMA best: ‘sharing ideas, inspiring change’.”

The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-media environment. The INMA community consists of nearly 7,000 members at 600+ media companies in 80+ countries. Headquartered in Dallas, INMA has offices in Antwerp, New Delhi, San Salvador, and São Paulo.

# # #