Print advertising remains central to the marketing mix, INMA report shows
28 April 2022
DALLAS (30 September 2021) — The International News Media Association (INMA) today unveiled its list of 30 young professionals worldwide judged rising stars in the news media industry for 2021. This is the second year INMA has run this global competition.
The “30 Under 30 Awards” competition is part of INMA’s Young Professionals Initiative and received more than 130 applicants in July and August.
Members of the association’s Young Professionals Committee reviewed applications and voted on six award recipients in five categories: Advertising, Audience, Content, Leadership, and Product.
Criteria for selection included being under 30 years of age, early career achievements, insights into innovation, ability to influence, and likely management skills.
Winners in each of the five categories, coming from 20 countries, are:
Advertising
Audience
Content
Leadership
Product
Beyond recognition, “30 Under 30” awards recipients will receive access to INMA master classes, INMA membership benefits, and more. All 130 applicants have been provided access to an INMA Young Professionals Initiative Slack channel for ideas-sharing and networking.
“INMA is so proud of the 2021 class of the INMA 30 Under 30 Awards, which reflects broad geographical, gender, and racial diversity,” said Earl J. Wilkinson, executive director and CEO of INMA. “You can see with the 30 award winners the diverse incubation ground for future media leaders: data, product, audience development, planning, social media, and marketing. INMA looks forward to a fuller embrace of this year’s 30 Under 30 Awards class over the next year.”
About Young Professionals Initiative
INMA’s Young Professionals Initiative was set up to look at how to engage under-30 rising stars to help them elevate the news media, guide the INMA community, and bring new life and energy to an industry undergoing transformation. The Young Professionals Initiative is spearheaded by the Young Professionals Committee with seven members from around the world.
About INMA
The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment. The INMA community consists of nearly 19,000 members at 900+ news media companies in 76 countries, representing tens of thousands of news brands. INMA is the news media industry’s foremost ideas-sharing network with members connected via conferences, reports, Webinars, virtual meetings, awards competitions, and an unparalleled archive of best practices. INMA leads the news industry with initiatives dedicated to better understanding digital subscriptions, smart data, product, advertising, and the emerging relationship with Big Tech platforms.