New INMA report focuses on how to combat news avoidance
27 February 2025
DALLAS (5 March 2025) – INMA today announced 199 finalists in the 2025 INMA Global Media Awards. At the heart of the shortlist were themes around the use of AI in newsroom innovation and subscriptions, uncovering facts and truth, promoting the public good campaigns, reaching next-generation readers, sports, health, and user engagement.
INMA garnered 839 entries from 286 news media brands in 49 countries, with finalists hailing from Africa, Asia/Pacific, Europe, Latin America, North America, and South Asia.
Companies that dominated the INMA finalists list include Amedia, The Hindu, Hindustan Times, Mediahuis, News Corp, Ringier, Russmedia, SPH Media, Stuff, Schibsted, and Stampen. Leading the finalist list were entries from India (22), Norway (21), United States (20), Germany (17), Sweden (15), Australia (10), and Brazil (9).
In its 88th year of rewarding excellence in the news media industry, the 2025 INMA Global Media Awards include 20 categories across two segments — national/international and regional.
The categories focus on excellence in news brands, media features, product, subscriptions, advertising and commerce, newsrooms, and AI. One first place, second place, and third place will be awarded for each of the 20 categories within each segment. In some cases, judges may omit awards or advise additional awards.
First-place winners, regional winners, and the global Best In Show will be announced May 22 at the Edison Ballroom in New York, as the culmination of the INMA World Congress of News Media being held May 19-23.
“The Global Media Awards are an unparalleled showcase of groundbreaking insights and experiments, illuminating the path the news industry is taking to captivate new audiences while keeping them both informed and inspired,” INMA Executive Director and CEO Earl J. Wilkinson said. “This year's awards entries reveal where our news media network is heading — pioneering strategies to position their news brands, engage diverse audiences, and continuously innovate the ways they connect — all while staying true to the heart of their brands and the communities they serve. INMA is incredibly proud of the exceptional 2025 finalists and eagerly awaits celebrating the winners this May in New York.”
Some 60 media experts from 26 countries judged the entries in February, evaluating on breakthrough results, unique concepts, strong creativity, innovative thinking, and winning synergies across platforms.
The 839 entries in this year’s Global Media Awards competition are live on INMA.org in the association’s Best Practices archive.
Finalists may be viewed publicly, while all other entries are reserved exclusively for INMA members.
INMA has 9,600+ “best practices” from the past decade of Global Media Awards competitions, sortable to finalists and winners, category, year, and country.