New INMA report explores economic promise of podcasts for news companies
18 February 2021
STOCKHOLM (14 November 2018) – Next-generation best practices in reader revenue, notably what is happening in Swedish and Norwegian markets, is the focus of the International News Media Association (INMA) Media Subscriptions Week March 18-22, 2019, in Stockholm.
The week features two components:
INMA is the news media industry leader on the subject of media subscriptions, having created a community of expert practitioners at premium publishers worldwide via summits, seminars, workshops, Webinars, and online meet-ups. INMA recently launched a Readers First initiative chaired by Piechota that features reports, newsletters, and a Slack channel working group for INMA members.
Combined, the INMA initiatives on media subscriptions are elevating industry discussions on content economics, the pros and cons of freemium vs. meter vs. hybrid vs. dynamic pay models, subscription triggers, price points, emerging KPIs, algorithms, the role of newsrooms, the art behind content locks, new audience pockets, tech systems that work, and more.
Media Subscriptions Week 2.0 follows the inaugural week dedicated to the subject in London in April 2018 and the recently completed Consumer Engagement Summit in Miami which focused on retention and churn management.
Among subjects to be covered in the Stockholm summit and study tour:
The Stockholm summit will feature the unveiling of the second pillar of INMA’s Readers First initiative where Piechota will discuss “innovating around consumers.”
For complete information on Media Subscriptions Week 2.0 in Stockholm, go to www.inma.org/subscriptions. Bundled rates for the Media Subscriptions Summit and Study Tour are available. INMA officials say the study tour is likely to sell out, so early reservations are advised.
The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a disruptive multi-media environment. The fast-growing INMA community consists of nearly 10,000 executives at 700+ media companies in 70 countries. INMA is the news media industry’s foremost ideas-sharing network with members connected via conferences, reports, Webinars, meet-ups, and an unparalleled repository of best practices.