Press Room

INMA Stockholm summit to elevate knowledge sharing on media subscriptions

14 November 2018

STOCKHOLM (14 November 2018) – Next-generation best practices in reader revenue, notably what is happening in Swedish and Norwegian markets, is the focus of the International News Media Association (INMA) Media Subscriptions Week March 18-22, 2019, in Stockholm.

The week features two components:

  • Media Subscriptions Summit: The March 21-22 summit at Stockholm’s Hilton Slussen will focus on how to break through the media subscription ceiling after the early victories are behind. Programming will include the nuances of triggers, pricing, and defeating the “churn monster.” Programming will be chaired by Grzegorz (Greg) Piechota, researcher-in-residence at INMA and senior researcher at the University of Oxford.
  • Scandinavian Study Tour: A pre-summit study tour March 18-20 of Oslo and Stockholm media leaders in digital subscriptions will feature visits to VG, Aftenposten, Amedia, NHST Media Group, Aller Media, NTM, MittMedia, Expressen, Dagens Nyheter, Aftonbladet, and Svenska Dagbladet. The study tour will be led by INMA CEO Earl J. Wilkinson

INMA is the news media industry leader on the subject of media subscriptions, having created a community of expert practitioners at premium publishers worldwide via summits, seminars, workshops, Webinars, and online meet-ups. INMA recently launched a Readers First initiative chaired by Piechota that features reports, newsletters, and a Slack channel working group for INMA members.

Combined, the INMA initiatives on media subscriptions are elevating industry discussions on content economics, the pros and cons of freemium vs. meter vs. hybrid vs. dynamic pay models, subscription triggers, price points, emerging KPIs, algorithms, the role of newsrooms, the art behind content locks, new audience pockets, tech systems that work, and more.

Media Subscriptions Week 2.0 follows the inaugural week dedicated to the subject in London in April 2018 and the recently completed Consumer Engagement Summit in Miami which focused on retention and churn management.

Among subjects to be covered in the Stockholm summit and study tour:

  • The fast-moving developments on membership models.
  • Trends in subscriptions beyond publishing.
  • Subscription pricing, triggers, and technology.
  • Reader revenue beyond subscriptions.
  • Global best practices in how to acquire and retain subscribers.
  • How to benchmark success.
  • How to smartly involve the newsroom in the subscription success.
  • Best practices from non-news subscription companies in video, audio, and gaming media.

The Stockholm summit will feature the unveiling of the second pillar of INMA’s Readers First initiative where Piechota will discuss “innovating around consumers.”

For complete information on Media Subscriptions Week 2.0 in Stockholm, go to Bundled rates for the Media Subscriptions Summit and Study Tour are available. INMA officials say the study tour is likely to sell out, so early reservations are advised.

The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a disruptive multi-media environment. The fast-growing INMA community consists of nearly 10,000 executives at 700+ media companies in 70 countries. INMA is the news media industry’s foremost ideas-sharing network with members connected via conferences, reports, Webinars, meet-ups, and an unparalleled repository of best practices.



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