Press Room

INMA Media Subscriptions Week slated February 25-28 in New York

10 October 2019

NEW YORK (10 October 2019) – The International News Media Association (INMA) announced today that its third annual Media Subscriptions Week will be held February 25-28 in New York. This week of activities represents the news industry’s leading event dedicated to acquiring and retaining digital subscribers by news publishers.

Registration for Media Subscriptions Week opened today at www.inma.org/inmasubscriptions.

Based on successful Media Subscriptions Weeks in London and Stockholm during the past two years, this global event consists of:

  • Media Subscriptions Summit: Practical best practices on growing digital subscriptions with an emphasis on ideas, toolkits, and road maps.
     
  • Hands-on workshops: Join INMA experts for “ask us anything” workshops on digital subscriptions: an accelerator and engagement tutorial.
     
  • Manhattan Study Tour: Private visits to seven New York media companies specialising in digital subscriptions and considered the world’s best.

Grzegorz (Greg) Piechota, researcher-in-residence at INMA and head of the association’s Readers First Initiative, is putting together the programming.

“Our first two Media Subscriptions Week in Europe captivated publishers with a laser-like focus on the practicalities of digital subscriptions,” said Earl J. Wilkinson, executive director and CEO of INMA. “In 2020, we want to bring this energy to New York – home to some of the world’s leading subscription innovators. There is not another event quite like it in the news industry, and Greg Piechota’s global expertise is unparalleled.”

The INMA Media Subscription Summit and workshops will be held at Etc. at 350 Madison Avenue in the heart of New York.

The early (discounted) registration deadline is November 15. Discounted group registrations are available for 3+ people.

The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment. The INMA community consists of nearly 11,000 members at 700+ news media companies in 70 countries. INMA is the news media industry’s foremost ideas-sharing network with members connected via conferences, reports, Webinars, and an unparalleled archive of best practices.

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