Press Room

INMA Media Subscriptions Summit set February 11-25, focuses on new growth paths

13 January 2021

DALLAS (13 January 2021) – The state of digital media subscriptions, retaining the COVID gains, and finding new avenues for growth are the focus points of the 4th Annual Media Subscriptions Summit February 11-25 by the International News Media Association (INMA).

The INMA Media Subscriptions Summit is the news industry’s benchmark conference dedicated to the fast-evolving reader revenue space.

Click here for full information on the Media Subscriptions Summit

The Summit is part of INMA’s Readers First Initiative, which aims to surface global best practices in the art and science behind digital subscriptions and create a road map toward the next generation of consumer monetisation.

Curated by Greg Piechota, researcher-in-residence and Readers First Initiative lead for INMA, this year’s virtual Summit will have five components across five modules:

  • Early confirmed speakers include top executives of Gannett, Globe and Mail, Irish Independent, Malaysiakini, and Nikkei, among others. 
  • Reinventing news experiences for engagement and growth 
  • Getting smarter with pricing 
  • Scaling with group subscriptions and partnerships 
  • Practical workshops on editorial, data, product, and marketing 

Early confirmed speakers include top executives of Gannett, Globe and Mail, Irish Independent, Malaysiakini, and Nikkei, among others.

Held previously in London, Stockholm, and New York, this fourth virtual Media Subscriptions Summit aims to distill strategies and best practices into 13 hours of programming: keynotes, benchmark data, case studies, and interactive workshops on practical subjects.

In all of INMA’s Readers First Initiative, the Media Subscriptions Summit is the flagship event designed to distill the learnings across INMA’s vast knowledge network and create a road map for subscriptions in the year ahead.

Among topics to be covered during the Media Subscriptions Summit are:

  • Why have subscription leaders moved their focus away from heavy-reading subscribers? 
  • If e-mail still is king in helping audiences form a habit, who’s the queen? 
  • What does Spotify do differently to grow subscriptions than news publishers? 
  • How to rethink editorial planning for quality, trust and new conversions? 
  • What are the best practices in demonstrating value to the current subscribers? 
  • Which trial offers do attract more subscribers, and which bring more revenue in the end? 
  • How to tailor content and experiences to segments? 
  • Are digital replicas of print newspapers dead, or rather alive and kicking? 
  • How to democratise engagement data in the newsroom? 
  • If you’d been launching your subscription from scratch again, what would you do? 
  • What calls to action resonate best? 

The Media Subscriptions Summit Web site is now open for the public, and registrations accepted. The early, discounted registration deadline is Friday, February 5.

The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment. The INMA community consists of more than 16,000 members at 850 media companies in 70+ countries. INMA is the news media industry’s foremost ideas-sharing network with members connected via conferences, reports, Webinars, virtual meetings, and an unparalleled archive of best practices.




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