Press Room

INMA Data Insights Conference October 1-2 in Chicago

12 August 2015

CHICAGO (12 August 2015) – Leveraging data for significant audience and revenue growth is the focus of the Data Insights Conference October 1-2 at Chicago’s Tribune Tower. The conference is produced by the International News Media Association (INMA).

The intimate, hands-on conference will examine the practical steps media companies should take now to make advanced data analytics pay off.

Key topics include:

  • Creating a foundation for data-driven success.
  • Building advertising on statistical insights.
  • Developing qualitative data strategies and opportunities.
  • Defining audience growth by the numbers.
  • Driving audience growth using engagement metrics.

The INMA Data Insights Conference concludes with an afternoon study tour at Northwestern University’s innovative Knight Lab. The tour will take a deeper dive into how data will drive journalism in the future (or how data drives journalism today and tomorrow).

The conference is chaired by Matthew Ipsan, executive vice president/chief digital officer of CNHI. The conference committee includes Lynne Brennen of New Leaf Media, Christopher DeLessio of Tribune Publishing, James Green of Lee Enterprises, Sharon Prill of the Seattle Times Affiliate News Group, and Sonia Yamada of The New York Times.

"This conference is programmed to demystify ‘Big Data,’ and we started by dropping the word ‘Big,’" said Ipsan, who serves on the INMA North America Board of Directors. "As we’ve seen in other industries, using data as part of the decision making process can have a positive impact in all areas. From revenue generation, to content creation to audience engagement, leveraging data can and does improve margins, helps create more compelling content, and drives audience engagement. Join us in Chicago to see firsthand.”

For complete information, including how to register online, go to

The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-media environment. The INMA community consists of more than 8,000 executives at 600+ media companies in 80+ countries. Headquartered in Dallas, INMA has offices in Antwerp, New Delhi, San Salvador, and São Paulo.