Press Room

INMA “Ideas Days” attract 150 in Europe, digital innovation focus of November 20 event in Berlin

17 June 2015

ANTWERP (17 June 2015) – Having introduced the European news industry to the concept of “Brainsnacks,” the International News Media Association (INMA) has successfully launched a series of short-form seminars that have drawn 150 delegates from 18 countries in the past 10 weeks.

The popular one-day seminars in Paris, Brussels, and Helsinki – all held in the second quarter of 2015 – focused on surfacing media company ideas on advertising, marketing, and editorial innovations. 

The 49 case studies presented across the three seminars were 7 minutes in duration followed by 7 minutes of questions. Cases are submitted for consideration by programme committees in a kind of competition for attention.  

INMA members are enthusiastically embracing the new concept in seminar: time-efficient, easy-to-get-to-locations, low-budget, and packing a lot into a single day. That presenters are under time pressure creates an unpredictable dynamic. 

Among the reactions to the three Ideas Days in 2015:

  • “The INMA Ideas Day (on Advertising) brings a lot of great ideas and opportunities in the shortest possible time,” said Georg Burtscher, CEO marketing and sales for Austria’s Russmedia Digital. “Every minute makes sense and you have to grab the opportunity to meet many interesting people. For me, this event series is currently the best in the industry.”
  • “Ideas Day on Marketing in Brussels was an interesting and intensive day with 15 campaigns presented,” said Peter Bouckaert, director sales and customer service for De Persgroep in Belgium. “You return home full of ideas! It’s good to hear and see cases from other countries. It gives me a very good feeling that even our competitors have very good actions and ideas because it makes our business alive and kicking. 
  • “I had a great time in Helsinki at the Ideas Day on Editorial and Newsroom Innovations,” said Horst Seidenfaden, chief editor of Verlag Dierichs in Germany. “I got a lot of input for my own ideas concerning our HNA brand in Kassel. Thanks for the organisation. It was perfect. And I would really like to join the next conference in 2016.”

The fourth installment of the Brainsnacks-inspired seminar will be the Ideas Day on Digital Innovations November 20 in Berlin, held in cooperation with the German publishers association, BDZV. The Ideas Day on Digital Innovations will feature several media-related start-ups as well as traditional publishers showing their latest innovations in the digital world. For more information on the Ideas Day on Digital Innovations, go to

The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-media environment. The INMA community consists of more than 7,400 executives at 600+ media companies in 80+ countries. Headquartered in Dallas, INMA has offices in Antwerp, New Delhi, San Salvador, and São Paulo.

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