Press Room

How news media companies use Artificial Intelligence (AI) focus of new INMA report

7 June 2017

DALLAS (7 June 2017) – How news media companies are employing the emerging field of Artificial Intelligence (AI) to make exponential leaps forward in predictive analytics and content efficiencies is the focus of a new report released today by the International News Media Association (INMA).

Artificial Intelligence: News Media’s Next Urgent Investment” explores early uses of AI by data-focused media pioneers. Long-term investors in the smart use of data analytics, these cutting-edge media companies now employ AI for social media virality, target advertising, gender and age identification, sentiment analysis, robo-journalism, speech recognition, automated news briefings, recommendation engines, content segmentation, and the identifying the legitimacy of content.

Key themes covered in the report include:

  • What is Artificial Intelligence, how does it apply to media, and what is its urgency today?
  • AI challenges for news media, including ROI, language, and finding talent.
  • Natural language processing such as robo-journalism, speech recognition and automated news briefings, sentiment analysis, and recommendation engines.
  • Predictive analytics to correlate metrics such as revenue to content usage, gender prediction, age prediction, social media virality, target advertising, and how people become subscribers.
  • Machine learning/neural networks to identify whether content is legitimate, the elevation of relevant content, weeding out spam, and more.
  • The emerging field of personalisation using AI for information crawling, social media analysis, user profiling, information modeling, and more.
  • Whether media companies should build their own AI components or buy – including recommendations for natural language processing, machine learning/neural networks, and predictive analytics. 

Among media companies featured in the new INMA AI report are the Washington Post, Financial Times, Schibsted, Mediacorp, Weather Channel, New York Times, and Newsday.

Martha Stone, CEO of the World Newsmedia Network and founder of the Big Data For Media Conference, authored the INMA report.

The AI report is available for free to INMA members and available to non-members for US$795 – which includes one year of association membership, all strategic reports in the next year, and access to all INMA content and peer connection tools.

INMA members may download the report and non-members may order the report by going to

The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-media environment. The INMA community consists of 8,000+ executives at 700+ media companies in 70+ countries. INMA is the news media industry’s foremost ideas-sharing network, with members connected via conferences, reports, webinars, chat, and an unparalleled archive of best practices. INMA has offices in the United States, Belgium, India, and El Salvador.



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