Press Room

How news media companies can continuously transform the newsroom focus of new INMA Report

30 May 2024

DALLAS (30 May 2024) – How news media publishers can continuously transform their newsrooms is the focus of a new report released today by the International News Media Association (INMA).

“Strategies for Continuously Transforming Your Newsroom” delves into:

  • Building a flexible and adaptable culture
  • Research on journalists, metrics, and KPIs
  • Understanding audience through the user needs framework
  • Reorganising to position newsrooms for the future
  • Focusing less on print to unlock capacity for digital
  • Adapting journalism and formats to what the audience wants
  • Cultivating a relationship with your reader

Click here to download report

The report offers seven lessons for newsroom transformation, which it claims is a never-ending process.

“Strategies for Continuously Transforming Your Newsroom” focuses on how to position newsrooms for the future and get comfortable with the concept that transformation isn’t something news companies complete but rather something they need to instill into their muscle memory.

According to Nash, audience needs will continue to evolve, as will the data to understand how content is performing. Additionally, she points out, the news industry is at the infancy of understanding how AI will change their businesses. And the platforms by which journalism is delivered will morph in ways news leaders have yet to plan for or predict.

The report asserts that media companies will bring newsrooms into the business of news by:

  • Focusing on what audiences want
  • Following data
  • Providing news in the formats people prefer
  • Reorganising newsrooms to serve the company’s highest priorities

In doing that, Nash says, newsrooms will become more responsive to the needs of users, more focused on business outcomes, and more fluent in the key performance indicators that drive results.

Included in the report are global case studies from Omroep Brabant, Berlingske Media, DPG Media, Stuff, The Times and Sunday Times, Aftenposten, Politiken, Alma Media, and Hearst.

“Strategies for Continuously Transforming Your Newsroom” is available for free to INMA members and for purchase by non-members at


About International News Media Association (INMA)

The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multiplatform environment. The INMA community consists of nearly 22,000 members at 1,000+ news media companies in 90+ countries, representing tens of thousands of news brands. INMA is the news media industry’s foremost ideas-sharing network with members connected via conferences, reports, Webinars, virtual meetings, awards competitions, and an unparalleled archive of best practices.

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