PARIS (19 February 2020) — The International News Media Association (INMA) will convene its 90th Annual World Congress of News Media April 26-28 in Paris, bringing together 500+ premier news publishers from 50+ countries to focus on growth opportunities in journalism-focused media.

The INMA World Congress features nearly 100 speakers across a conference, four workshops, and a study tour of top French media houses. It is considered in the global news industry as the best executive-level overview of where media is headed next. For complete information on INMA Paris, go to the event Web site at www.inma.org/worldcongress.

“With demand for journalism that speaks truth to power at an all-time high, the INMA World Congress in Paris has a clear task: re-align news brands for the changed consumer appetite,” said Earl J. Wilkinson, executive director and CEO of INMA. “INMA aims to tell the story in Paris of a news industry rapidly reinventing itself for the Digital Age. How to generate new value with new business models in changing times is the storyline we will convey on the Paris stage.”

The INMA World Congress will be held at Palais Brongniart, a converted stock exchange and flagship of Parisian architectural heritage.

Attendees will be welcomed to Paris in style with a private opening reception at The Louvre, featuring exclusive access to the museum’s most famous collections.

The 2020 return to Paris for the INMA World Congress is a once-a-generation event that in recent years was held in New York, London, and Washington. INMA’s previous Paris World Congress was held in 2007. “INMA looks forward to bringing the world of news media to Paris,” Wilkinson said.

Top speakers in media

Media Conference highlights include:

• News Corp CEO Robert Thomson discussing trends in media, priorities for journalism, and what platforms should do next.
   
• eMarketer co-founder Geoff Ramsey looking at trust in media, trends in audio and video, the gap between media and time spent, and the pending impact of 5G.
   
• Author Robbie Kellman Baxter on her new book, The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Leave.
   
• What’s next in the relationship between publishers and platforms and how to navigate the regulatory environment, a session featuring French Competition Authority President Isabelle de Silva.
   
• Monocle Editor-in-Chief Tyler Brûlé highlighting his iconic magazine, how it has diversified revenue streams, and how to differentiate brands in a noisy environment.
   
• How leading publishers internationally are creating new value to reinvent their companies in the Digital Age: Axel Springer, Schibsted, and the South China Morning Post.
   
• World-class case studies on digital subscriptions from Sweden’s Dagens Nyheter and France’s Le Monde, the content-to-commerce revolution by Meredith Publishing in the United States and Times Internet in India, and what’s next in the “pivot platforms” of audio and video at France’s Les Echos, Sweden’s Bonnier, and the United Kingdom’s The Economist.
   
• Iconic INMA presentations on redefining the news experience in the age of attention wars as part of the association’s Readers First Initiative and a concluding keynote on where news brands are heading in the 2020s.

Practical case studies for publishers

The INMA World Congress features a day of practical, case study-focused workshops from the leading news publishers internationally:

• Smart Data Summit: How media companies make data actionable to change business outcomes is the focus of this half-day summit. Presentations by the United States’ Washington Post, Denmark’s JP/Politikens, Norway’s Amedia and Aller Media, and Belgium’s Mediahuis will look at the decline of cookies, the rise of first-party data, privacy, and how to democratise access to date.
   
• Advertising Seminar: How to build the most efficient, performance-based sales organisation is the focus of this seminar highlighted by case studies from South Africa’s Media 24, Brazil’s Infoglobo, The Irish Times, and the United States’ Condé Nast. Content will look at premium digital advertising strategies, extending value into AR and e-commerce, partnership models, and sales skills, talent, and compensation.
   
• Print Innovation Workshop: Where print fits in a multi-media environment is the focus of this half-day workshop highlighted by global designer Mario Garcia and a case study from The New York Times. The workshop will feature practical examples of what print does best.
   
• Brainsnack Seminar: INMA’s most popular seminar is a potpourri of 15+ short, fast-paced case studies (“brainsnacks”) on a wide range of topics such as turning distribution from a cost center to an asset, wagering and gaming for publishers, how to become a brand embedded in culture, digital transformation, how to cover climate, sustainable media, applying machine learning, packaging subscriptions with a tablet, and more. Confirmed case studies include France’s AFP and PlayBac Presse, Poland’s Ringier Axel Springer, Canada’s Globe and Mail, Finland’s Alma Media, Singapore Press Holdings, New Zealand’s Stuff, Finland’s Helsingin Sanomat, India’s Eenadu, Brazil’s Rede Gazeta, the United States’ Newsday, News Corp Australia, and Norway’s Schibsted.

Study tour of Paris

For the World Congress each year, INMA puts together a study tour of media innovators in the host city to show international visitors the brightest strategies, plans, and best practices. Presenting on the April 23-24 Paris study tour include AFP, Le Monde, Le Parisien, Les Echos, Les Jours, L’Obs, Ouest France, and 20 Minutes.

Global Media Awards to be unveiled

The week will conclude with the presentation of the Global Media Awards for excellence in growing audience, revenue, and brand at news media companies. The awards will be presented Tuesday evening, April 28, at the famed Opera Ballroom at InterContinental Paris – Le Grand. The dinner will be hosted by Jamaican TV host Terri-Karelle Reid.

Supporters

The Paris World Congress is being supported by global leaders such as the Facebook Journalism Project and the Google News Initiative. Leading solution providers AT Internet, Piano, and Stibo DX will bring their expertise to attendees. Connecting with publishers will be Chartbeat, Dataminr, The Globe and Mail, Lineup, Marfeel, Naviga, PageSuite, Protecmedia, Ring Publishing, and Tecnavia, among others.

About INMA

The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment. The INMA community consists of more than 11,000 members at 800+ news media companies in 70+ countries. INMA is the news media industry’s foremost ideas-sharing network with members connected via conferences, reports, Webinars, and an unparalleled collection of best practices.