Press Room

Facebook partners with INMA to bring U.S. local media companies into Readers First Initiative

3 June 2020

NEW YORK (June 3, 2020) – The Facebook Journalism Project is partnering with the International News Media Association (INMA) on a program that will give U.S. local news publishers free membership in one of the world’s leading news industry organizations. The program will provide publishers access to INMA’s Readers First Initiative as well as connections with global experts to discuss ideas and business solutions.

INMA’s first-class reader revenue research, Webinars, and global community will give publishers the insight and support they need to advance a sustainable business model and keep serving the communities that need them most.

The partnership will connect 20 U.S. media companies with INMA’s global membership and innovation network for up to two years of unlimited access to full benefits of INMA corporate members. The Facebook Journalism Project will provide a full year of INMA corporate membership free followed by a second discounted year.

Qualifying news media companies may apply for the Readers First Experience by clicking here. Deadline for applications is Thursday, June 11.

“Citizens around the United States are turning to their local news organizations to make sense of the staggering challenges all around them while, at the same time, news organizations are turning to reader revenue strategies to make the journalism their communities need possible,” said David Grant, program manager for the Facebook Journalism Project’s Accelerator program. “INMA’s first-class reader revenue research, Webinars and global community will give publishers the insight and support they need to advance a sustainable business model and keep serving the communities that need them most.”

The two-year-old Readers First Initiative aims to surface global best practices in the art and science behind digital subscriptions for news media companies and create a road map toward the next generation of consumer monetization. Specifically, INMA will debut several “master classes” as an opportunity for its membership to accelerate their skills in digital reader revenue. The initiative is headed by Greg Piechota, researcher-in-residence at INMA and a frequent speaker in Facebook’s Local News Accelerator program.

This initiative marks five years of partnership between the Facebook Journalism Project and INMA, and signals an evolving approach to third-party industry partnership. “This is precisely the sort of collaboration we hope to do more of,” said Benjamin Wagner, global programs lead. “INMA’s Readers First Initiative provides immediate relief and resources to drive the capacity, community, and collaboration news leaders need right now.”

About the Facebook Journalism Project

The Facebook Journalism Project works with publishers around the world to strengthen the connection between journalists and the communities they serve. It also helps address the news industry’s core business challenges. The project’s trainings, programs, and partnerships focus on building community through news, training newsrooms globally, and partnering with news publishers and non-profits to combat misinformation, promote news literacy, fund new initiatives, share best practices, and improve journalism on our platforms.

About the International News Media Association (INMA)

The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment. The INMA community consists of more than 12,000 members at 800+ news media companies in 70 countries. Celebrating its 90th anniversary, INMA is the news media industry’s foremost ideas-sharing network with members connected via conferences, reports, Webinars, virtual meetings, and an unparalleled archive of best practices.




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