Press Room

European news media best practices focus of INMA Oslo conference, Media Viking Week

5 April 2017

ANTWERP (5 April 2017) – European news media best practices to grow audience, revenue, and brand will be the focus of the 45th Annual INMA European News Media Conference September 27-29 in Oslo, Norway.

Produced by the International News Media Association (INMA), the conference is part of “Media Viking Week” that includes:

  • Scandinavian Media Study Tour: Visits to six top media innovators in Stockholm and Oslo Monday and Tuesday, September 25-26. Study tour stops include Aftonbladet, Svenska Dagbladet, Expressen, Dagens Nyheter, and in Stockholm, and Amedia, VG, Aftenposten, Schibsted, and Strossle in Oslo.
  • Local Media Ideas Day: A pre-conference seminar in Oslo looking at innovations in Europe’s local media scene Wednesday, September 27. This will look at business model reinvention on a local level, including brief “Brainsnack” presentations and unconferencing ideation.
  • European News Media Conference: The formal agenda for the two-day conference will mix traditional and non-traditional programming formats on Thursday and Friday, September 28-29.

A Web site outlining all elements to Media Viking Week may be found at

Key subjects expected to be covered include:

  • Paid content: freemium vs. metered models.
  • Unique values of news brands in the age of distributed content.
  • Data analytics best practices.
  • Personalisation: what and how can we learn from Amazon, Spotify, Netflix, and Zalando?
  • Growing advertising revenue: confronting advertiser misconceptions.
  • The talent war: beating tech companies for talent.
  • How media can become the “third player” behind Google and Facebook.

Media Viking Week organisers expect 250-300 attendees – mostly from Europe, with some from around the world.

“INMA is focused on issues that affect the growth and development of media companies in a time of extraordinary transformation,” says Trude B-J Margel, president of INMA’s European Division and managing director of Itera Gazette in Norway. “Access to news media in a constantly evolving and more digitally defined than ever, shaping our audiences and consumer habits. We need to get ahead, innovate, and learn. That is the aim of Media Viking Week – a fantastic opportunity to showcase Norway to Europeans and a fantastic way to bring the world of news media to Norway. We are particularly proud to do INMA’s Media Viking Week in cooperation with the Norwegian Media Businesses’ Association, Mediebedriftene Landsforening (MBL).”

The European News Media Conference will be held at the Scandic St Olavs Place Hotel in central Oslo. A conference soiree is included at Oslo’s city hall where the Nobel Peace Prize is presented each year.

The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-media environment. The INMA community consists of 8,000+ executives at 600+ media companies in 70+ countries. INMA has offices in the United States, Belgium, India, and El Salvador.



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