Press Room

Digital subscriptions focus of next week’s global media conference in New York

21 February 2020

NEW YORK (21 February 2020) — How to develop a growth playbook for digital subscriptions is the focus of a global media conference in New York next week by the International News Media Association (INMA).

The third annual INMA Media Subscriptions Week will feature a two-day summit, four workshops, and a study tour of leading New York innovators focused on digital subscriptions. The cutting-edge agenda Tuesday through Friday, February 25-28, includes 54 speakers from around the world.

More than 230 attendees from 31 countries will participate next week at Etc., a just-opened premier event venue at 360 Madison Avenue.

Last-minute registration access and complete programming information may be found at the INMA Media Subscriptions Web site.

The New York Media Subscriptions Week marks the third year in which INMA has gathered the world’s top publishers to discuss digital subscriptions – with Stockholm and London hosting the past two years.

The Media Subscriptions Summit is the heart of the week with keynotes, expert panels, and best-practice case studies focused on the hottest topic in news media: the emerging art and science behind digital subscriptions.

Key topics to be covered include:

  • How to maximize the lifetime value of subscribers.
     
  • Data-informed, experiment-driven, journalism-focused growth strategies.
     
  • Best practices in conditioning audiences to subscribe and fight churn.
     
  • Designing subscriber and member experiences with data.
     
  • Transforming the subscriber experience. 

“Beyond the hottest topic in news media, what makes INMA conferences different is that we curate international best practices onto one stage,” said Earl J. Wilkinson, executive director and CEO of INMA. “The New York summit will integrate those global stories into what’s happening in the United States to create a unique moment for participants.”

International case studies to be presented include Sweden’s Dagens Nyheter, Norway’s Aftenposten, Portugal’s Diário de Noticias, Switzerland’s Tamedia, Germany’s Der Spiegel and Frankfurter Allgemeine Zeitung, Slovakia’s Petit Press, Uruguay’s El Observador, Japan’s Nikkei, Finland’s Sanoma Media, Canada’s Globe and Mail, and The Australian.

From the United States, INMA Summit participants will hear from The Washington Post, The New York Times, The Wall Street Journal, The Daily Beast, Business Insider, Tribune Publishing, Advance Local, Gannett, The Atlantic, The Weather Channel, Bloomberg Media, and BET Networks/Viacom, among others.

The Summit will be punctuated by keynotes such as Thales Teixeira, author of Unlocking the Customer Value Chain, and Grzegorz (Greg) Piechota, head of INMA’s Readers First Initiative. Summit participants also will hear briefings on the Google New Initiative and the Facebook Journalism Project, specifically practical learnings from their subscription initiatives.

Bonus workshops will focus on engaging e-mail newsletters, subscription metrics and KPIs, frictionless purchase flows, customer data platforms, engagement ideas, and how to lead transformation.

Meanwhile, a pre-Summit study tour will take 50 participants to nine companies across two days focused on subscription innovation in global media, national media, local media, newspaper media, magazine media, B2B media, and an opera. Study tour visits are scheduled to Newsday, Condé Nast, Advance Local, The Wall Street Journal, The New York Times, eMarketer, Business Insider, the Craig Newmark Graduate School of Journalism at CUNY, and The Metropolitan Opera.

The Media Subscriptions Week is part of INMA’s Readers First Initiative, which aims to surface global best practices behind digital subscriptions for news media companies and create a road map toward the next generation of consumer monetisation.

The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment. The INMA community consists of more than 11,000 members at 800+ news media companies in 70 countries. Celebrating its 90th anniversary in 2020, INMA is the news media industry’s foremost ideas-sharing network with members connected via conferences, reports, Webinars, and an unparalleled archive of best practices.

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