DALLAS (5 January 2022) – How media companies build an engine for scaling up digital subscriptions is the focus of the fifth annual INMA Media Subscriptions Summit February 1-15.

The 2022 version of the news industry’s signature event dedicated to digital subscriptions will focus on the latest and best strategies, processes, and technologies for customer acquisition, retention, and monetisation.

Greg Piechota, the lead for INMA’s Readers First Initiative, is curating the summit agenda.

Click here for Summit information and register online

Held virtually for a second year, the INMA Media Subscriptions Summit will explore the next phase in digital subscriptions where serving the public with great journalism is crucial but not enough.

“Heavy news consumers kickstarted your subscription programmes, but they won’t sustain growth,” Piechota said. “It’s time to look at your value proposition, marketing mix, tech infrastructure, people, processes, and ask: Are we ready for scaling up?”

Across five modules and nearly 13 hours of programming, the INMA summit will focus on:

• Media subscriptions in the COVID era. 
• Best practices of subscription leaders.  
• Core capabilities of subscription-first businesses.  
• The new focus on pricing and bundling for growth.  
• How to create an engine for subscription growth. 

Summit registrants have access to the livestream, recordings, and presentations.

Piechota said the emerging formula for media companies to create a subscription growth engine includes:

• Rethinking the core news product. 
• New marketing strategies.  
• Data and technology stacks ready for AI and automation. 
• Investments in customer experience. 
• Agile work methods and cross-disciplinary structures.  

“INMA aim to help you and your team benchmark the maturity of your reader revenue programme, understand the evolving core capabilities, spot gaps in your growth plan and inspire new opportunities, and help build the engine to drive the next 10 years,” Piechota said.

The INMA Media Subscriptions Summit was held in London, Stockholm, and New York in 2018-2020 before going virtual during the pandemic last year. INMA aims to restart the physical Subscriptions Summit in 2023.

The Summit Web site is now available for registrations. The early, discounted registration deadline is Tuesday, January 25.

About Readers First Initiative

The INMA Readers First Initiative aims to surface global best practices in the art and science behind digital subscriptions for media companies.

About INMA

The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment.

The INMA community consists of nearly 20,000 members at 900+ news media companies in 77 countries, representing tens of thousands of news brands.

INMA is the news media industry’s foremost ideas-sharing network with members connected via conferences, reports, Webinars, virtual meetings, awards competitions, and an unparalleled archive of best practices. INMA leads the news industry with initiatives dedicated to better understanding digital subscriptions, smart data, product, advertising, and the emerging relationship with Big Tech platforms.