Press Room

15 media companies selected for Latin American Audience Analytics Accelerator

31 March 2021

MEXICO CITY (March 31, 2021) – Fifteen media companies from six countries have been selected for the 2021 Latin American Audience Analytics Accelerator by the Facebook Journalism Project and the International News Media Association (INMA), in conjunction with the International Center For Journalists (ICFJ).

The companies selected from 223 Latin American applicants are:

  • Diário de Nordeste, Brazil 
  • Editora Globo, Brazil 
  • El Tiempo, Colombia 
  • El Universal, Mexico 
  • Gazeta do Povo, Brazil 
  • Grupo AM, Mexico 
  • Grupo El Comercio, Peru 
  • Grupo OPSA, Honduras 
  • Grupo Milenio, Mexico 
  • Grupo Reforma, Mexico 
  • Los Andes, Argentina 
  • Noticias Caracol, Colombia 
  • Página/12, Argentina 
  • SBT News, Brazil 
  • UOL (Universo Online), Brazil 

The media companies will soon begin an eight-month hands-on program created by INMA Smart Data Initiative Lead Greg Piechota that includes training, benchmarking, coaching, mentoring, and projects. Each company will receive stipends of at least US$15,000 to execute Accelerator projects.

In November, Accelerator participants will report back key learnings in an INMA-hosted town hall designed to enhance understanding of how data can elevate business outcomes, understanding of engagement, and what to do with that knowledge.

“The large number of applications to Accelerator showed that news publishers of all sizes and geographies saw audience analytics as key in engaging people, growing reader revenue and advertising business,” Piechota said. “The jury was impressed by enthusiasm and willingness to learn and experiment of the applicants".

“In the end, we selected a cohort of publishers who had already started their audience analytics journey and were at a more or less similar level of maturity. That was crucial for us that the group could, at times, work together and share their experiences on a peer-to-peer basis,” Piechota explained. “We were also looking for candidates that had buy-in from the highest echelons of their companies. We were looking for candidates who expressed determination to learn and participate fully.”

Media companies selected for the Accelerator program can expect to discover the role of data in digital transformation, align business strategy with data strategy, form a data-positive culture, better know readers and their journeys, learn how to register and log in readers, segment readers, predict behaviours, and run data-informed experiments.

About Facebook Journalism Project

The Facebook Journalism Project works with publishers around the world to strengthen the connection between journalists and the communities they serve. It also helps address the news industry’s core business challenges. Its trainings, programs, and partnerships work to build community through news, train newsrooms globally, and enhancing quality through partnerships.

About International News Media Association (INMA)

The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment. The INMA community consists of more than 16,000 members at 895 media companies in 70+ countries. INMA is the news media industry’s foremost ideas-sharing network with members connected via conferences, reports, Webinars, virtual meetings, and an unparalleled archive of best practices.

About International Center for Journalists (ICFJ)

The International Center for Journalists (ICFJ) empowers a global network of journalists to produce news reports that lead to better governments, stronger economies, more vibrant societies and healthier lives. ICFJ serves its community by providing training, mentoring, fellowships or financial support in five key areas: investigative journalism, critical-issues reporting, media innovation, financial sustainability and thought leadership.

 

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