Customer Centricity Index
2021 Finalist

Customer Centricity Index

Bloomberg Media

New York, United States

Category Data and Research

Overview of this campaign




These days, consumers' expectations are higher than ever—especially when it comes to seamless, personalized and transparent customer experiences. A customer-centric approach has never been more important to a company’s success. Salesforce came to Bloomberg Media to create an actionable thought leadership platform around this vital topic. We wanted to position Salesforce as a leader in customer-centricity, with a single, unified CRM platform that helps companies unite around their customers and connect with them in new ways. Using the Bloomberg Brand Health System, we set out to quantify and define what it means to be customer-centric, and determine which brands are viewed by the C-suite as today’s leaders.

The result is the Customer Centricity Index, an interactive ranking of the top 100 customer-centric companies across five industries—Communications, Financial Services, Health, Retail and Manufacturing—based on six success factors uncovered in Bloomberg’s analysis.

Presented alongside the ranking, article content unpacks the Index results and takes a deeper dive into key themes driving customer-centricity today. A series of animated videos spotlights two companies from the Index and shares how they are partnering with Salesforce to unite around their customers in innovative new ways.

The Customer Centricity Index content was promoted across Bloomberg digital and social channels and in the pages of Bloomberg Businessweek, giving the global business leader audience access to this new, data-driven framework to assess their own customer-centricity performance and stand out among their peers. The content was also co-distributed across Salesforce marketing channels demonstrating the importance of customer relationships.

Results for this campaign

The partnership successfully combined Bloomberg Media’s heritage in data and Salesforce’s dedication to its customers’ needs to approach the much talked about topic of customer-centricity in an entirely new way.




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