The Wall Street Journal’s Job Summit 2020
Media associated with this campaign
Overview of this campaign
The Covid-19 pandemic shook the job market and upended the economy. The nation struggled to adapt as roughly a quarter of all U.S. jobs were disrupted, hiring practices shifted, and joblessness and quarantining took a toll on people’s mental health.
Recognizing the need to provide the public with honest, actionable insight on how to succeed in their job search in this uncertain time, WSJ launched its inaugural Jobs Summit. This complimentary full-day event targeted 5000+ jobseekers in varying stages of their career - whether a newly-minted grad, a mid-career changer or a new-economy worker - and offered practical and service-oriented advice from pioneering business leaders across industries.
We sought to create an immersive virtual experience and build an engaging digital platform for users to gain knowledge and interact with industry experts. From our live in-depth main stage interviews to our hands-on virtual workshops, we nurtured a space for our audience to build a toolkit of key skills for this current digital-first marketplace.
Our expansive program featured sessions that strived to provide diverse perspectives on and beyond the job search. They included:
What I Learned from 2008: This main stage session showcased how Clara Shih, founder and CEO of Hearsay Systems, Kenneth Lin, founder and CEO of Credit Karma and Millard Drexler, founder of Drexler Ventures started and navigated their businesses through the last financial crisis.
You Want a Job? We’ve Got Jobs: This interactive town hall featured Marisa Andrada, chief diversity & inclusion officer of Chipotle Mexican Grill, Ian Siegal, co-founder and CEO of ZipRecruiter and other talent experts who honed in on what they’re looking for in job candidates.
Managing Your Money During a Crisis: This engaging workshop was hosted by Marsha Barnes, founder of The Finance Bar and dissected the best ways to build budgets, prioritize debts, generate diverse income streams and save intelligently during a crisis.
Armed with our platform and program, we achieved beyond what we originally believed we could.
Results for this campaign
On September 1, 2020, more than 4,500+ professionals, students and hiring managers joined WSJ at Jobs Summit. This complimentary, engaging digital experience captured some of the largest participation and most diverse audience since our transition to virtual events almost a year ago.
Highlights of our success include:
Achieved our audience goals in both number and attendee profile.
Apple News directed ~1.7K readers to the registration page.
Over 66 countries and 1,200 companies participated, including Walmart, Facebook, Ralph Lauren, Cigna, the NBA, Verizon, and Coca-Cola.
297 universities added Jobs Summit to their official calendars.
1.4M views and 900K unique viewers on Apple News’ Jobs Summit hub, with prominent featuring by Apple.
19K views and 126K impressions on Twitter for our “You Want a Job? We’ve Got Jobs” town hall session.
82% of attendees felt more equipped to face the job market after the WSJ Jobs Summit according to attendee survey results.
With this inaugural event in our back pocket, we have greater goals for programming, sponsorship, and audience as we launch our second iteration of this event in March 2021. Many brands across sectors like finance, B2B, technology and media acknowledged the event’s success and our ambitions, resulting in newly acquired sponsorship revenue. Major speakers including Jerome Powell, chair of the Federal Reserve, Laura Fennel, executive vice president, chief people and places officer of Intuit and Rebecca Dixon, executive director of the National Employment Law Project are locked in for our 2021 program. With two months until the next edition, over 290 universities across the US added Jobs Summit to their event calendars allowing all students, faculty and staff to register for our event organically.
Although the global pandemic and economic uncertainty have not ceased to disrupt our world, we intend to continue to provide support, free of charge, to all jobseekers by offering a toolbelt of skills and training for success in the workforce at our next Jobs Summit on March 4, 2021.