Media associated with this campaign
Overview of this campaign
During the Corona-Pandemic no or only very limited physical events are allowed. That's why we reacted flexibly to the situation and decided to offer a completely new, digital format. With this we also wanted to have a positive effect on the Kleine Zeitung brand. Through the implementation of the new format “Future Talks”, we wanted to address a new, young target audience, especially Gen Y & Z, to rejuvenate the brand and to give it a younger and fresher image. We wanted to create awareness in the intended target group and introduce them to Kleine Zeitung. The free value content of the Future Talk is intended to generate brand awareness for Kleine Zeitung.
Results for this campaign
Up to 202 people watched the respective livestreams, and a total of up to 1,084 people watched the respective talks live or in replays. The best average dwell time was 16:14 minutes with a talk time of 45 minutes.
Our newsletter had 226 subscribers after the fourth talk and could reach an open rate of up to 68.6%.
Usually, we have an older target group around 50+, but with the Future Talks we succeeded in addressing the target group of 18-34. This can partially be attributed to the successfully application via . The sponsored stories were able to generate up to 741 landing page views to our website www.futuretalks.at. On the other hand, our content has hit the target group. Especially the topic of sustainability was particularly relevant for the target group. This topic was able to achieve 8,871 page views to our talk within 1 week.
We acquired two sponsors for the Future Talks. The synergies of Futter and Kleine Zeitung could be strengthened again.