Overview of this campaign
- Strongly increase our digital market share in the traditional home market of our quality newspaper “Hamburger Abendblatt” by starting a second news portal for a different audience
- Building a digital brand in a few months to quickly catch up with competitors and create a relevant financial contribution to our digital unit
- Make the service indispensable for our readers by providing them with actual and important content from our main central hub “DerWesten”
- Convince as many people as possible to visit our platform during the first year, start building a stable and loyal user base and a strong brand awareness (
- Do all the above without any negative impact on our digital reach in total
- Unique opportunity to be the market leader for local news in Northern Germany
Results for this campaign
- State-of-the art domain and brand asset through the specific northern German phrase “Moin” (means ”Hello”)
- Significant traffic build-up to 10m visits / month due to efficient product, content & SEO management
- Considerable google relevance and traction after only short time
- Substantial revenue contribution and double-digit EBITDA margins lead to full project amortization after six months of operations
- Strong brand awareness in the German northern area and high user interaction within all communication channels and platforms
- Doubling digital reach of FUNKE in one of our important home markets in 6 month and payback of investment in record time
Contact
To contact a company representative about this campaign,
click here for the INMA Member Directory
