Manorama Online
2021 Winner

Manorama Online

The Malayala Manorama

Kottayam, India

Category Product Development

Media associated with this campaign

Overview of this campaign

1) Disrupt the news industry in the times of turbulence with agile methodology, smart digital products for readers and innovative advertising solutions.
2) Deliver value and immersive experiences to our readers via personalized content, visual news stories and Hub pages. 
3) Facilitating mobile journalism, especially during COVID times, to deliver multimedia news in a matter of moments.  
4) Bridging the generation gap in news readership and develop brand resonance, as the pandemic accelerates the digital transformation of news consumers. 

Results for this campaign

Our growth story over the past one year is a testament of our stellar efforts. 
1) The immaculate user experience we delivered to our audience, resulted in 109% YOY increase in average site visit duration.
2) ManoramaOnline AMP Visual stories delivered faster loading, full screen, tap-through experiences to the mobile users, thereby resulting in 65% YOY increase in Organic Search traffic.
3) 43% surge in site click through rates (CTR) when personalization was applied. 
4) Brought in new audience during the pandemic with multimedia journalism & sustained engagement through quality content and visual appeal. 
207% increase in 35-44 age group audience, 359% increase in 18-24 age group and 215% increase in engagement figures of 6-14 age group. 
5) Tackled the demand for Online Doctor consultation during the pandemic with ManoramaOnline "QKDOC" app, that led to 171% increase in the app traffic. 
Also, our E-learning solution "ManoramaHorizon" witnessed a surge in YOY traffic by 61%.
6) 30% growth in Native advertorial campaigns and more than 250% increase in click through rates from Curtain raiser campaigns – all by integrating brand messaging with content in a seamless manner. Revenue from FMCG brands grew by 364% and Financial Service providers rose by 176%. 
7) Reached 90% of the Malayalee populace in more ways than one, with 100% YOY increase in New Users.


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