Virtual Opening of Vapo´s Activated Carbon Plant and the Launch of the New Novactor Brand
Media associated with this campaign
Overview of this campaign
The campaign had two main objectives: to develop Vapo Group's brand image and to launch the new Novactor activated carbon brand. A secondary objective was to reach both political decision makers and the media before the scheduled national budget negotiations.
The campaign was shown using a new media product created at Alma Media, Tunti Livenä, or One Hour Live, which provides advertisers the possibility to stream live on the leading news, business and industry media websites, in both banner slots and dedicated subpage. In this campaign Kauppalehti (business news), Uusi Suomi (political news) and Tekniikka&Talous (business and technology) were used as the media platforms. The campaign was shown on these media to reach the target groups effectively in the right context and mindset.
Results for this campaign
Vapo's Director of Communications Ahti Martikainen commented on the implementation of the event: “The event was one of the finest and most successful communications operations during my entire 35-year communications career.”
The campaigned was watched by more than 20000 people, which, considering the business area and the target groups, can be considered a high number in a country of 5 million people.