OnlyMyHealth HealthCare Awards
Media associated with this campaign
Overview of this campaign
As the country braced itself to 'live with Covid' and awaited a vaccine, a fatigue was beginning to set in. OnlyMyHealth.com conceptualized a virtual event to salute and honor the 'Covid Heroes' with the 1st HealthCare Heroes Awards. Positive stories of resilient people and organizations who are fighting the pandemic were celebrated through this event.
Concept: Showcase the altruistic work of individuals and organizations towards fighting the corona-war
Campaign: A month long campaign on onlymyhealth.com saw a microsite that featured stories of positive work and incredible efforts towards fighting the pandemic. Chosen nominees in 4 main categories were featured on site and also interviewed through webinar panels. Readers of onlymyhealth.com were encouraged to vote for their favourite nominee by registering on the microsite.
A jury also vetted the work of the nominees and cast their vote for their favourites.
The Jury panel consisted of Prof Ramanan Laxminarayanan (Director, Center for Disease Dynamics, Economics & Policy in Washington, D.C.) Prof Priya Abraham ( Director, ICMR-National Institute of Virology, Pune), Dr Naresh Trehan ( Chairman & MD, Medanta, the medicity) Dr TS Kler ( Chairman, PSRI Heart Institute), Dr KK Aggarwal ( Former President of IMA), Dr Sandeep Nayar (Chest & Respiratory Disease Specialist) Swati Bathwal (Public Health Nutritionist) and Megha Mamgain ( Head, Health & Lifestyle at Jagran New Media).
Main Event: The declaration of the Healthcare Heroes awards was an online ceremony graced by the honorable health minister Dr. Harsh Vardhan. Also present were the jury members who spoke on India's war against the Covid Virus. The winners in each category received the awards and expressed their vote of thanks. Bollywood actor Sonu Sood, who was awarded an Editor's Choice Covid Hero award, accepted the same with gratitude for all those fighting against the Covid-19 virus.
Brands saw merit in the programming and the event bagged sponsorship and brand partnerships.
Results for this campaign
The campaign and the event gave a good brand presence to Onlymyhealth.com - the Healthcare Heroes Awards are now a coveted award in the healthcare industry. Having support of change makers like union health minister Dr Harsh Vardhan, ICMR director, Dr Priya Abraham, bollywood actor Sonu Sood boosted the reach and credibility of the event as well as the brand.
The social media reach of hashtag #HealthcareHeroesAwards garnered 451K impressions. The impressions on Instagram were 2MN and total reach on Facebook was 4.2MN