Unlock Bharat
2021 Finalist

Unlock Bharat

Dainik Bhaskar

Mumbai, India

Category Advertising Sales and Retention

Overview of this campaign

 

Become the go to source of on ground information and enable audience connect for the advertisers in Bharat (non-metros) of India during the Pandemic. 

 

Empower the advertiser with on ground information about the economic activity in the non-metros and revival of newspaper circulation which can enable them to harness the opportunities that the non-metros offered during the pandemic

 

 

 

 


Results for this campaign

•One on one interaction with more than 150 clients.
 
•8 videos of 15-20 minutes featuring advertisers reaping benefits in non-metros. Each video registered more than 2,50,000 views.
 
•3 episodes on English Business news channel amplifying the potential of Bharat during the pandemic.
 
•5 webinars which garnered more than 1000 registrations from advertisers/media planners & buyers.
 
  • PRINT ADVERTSING REVENUE FROM OCTOBER 2020 TO DECEMBER 2020 REVIVED TO 87% OF PRE COVID LEVEL

Contact

To contact a company representative about this campaign, click here for the INMA Member Directory

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