2021 Finalist

2020 Sudamja: Enjoy the Celebration from Your Living Room

Slobodna Dalmacija

Split, Croatia

Category Public Relations and Community Service

Media associated with this campaign

Overview of this campaign

  • Promoting responsible behavior during a pandemic and using virtual celebration to evoke positive emotions and good mood
  • Providing the sense of safety and alleviating the feeling of isolation caused by the Covid-19 global pandemic
  • Sending the citizens a message more important than ever before - that Saint Domnius is with them, while promoting the importance of unity
  • by offering varied content about Saint Domnius, reminding citizens that the city’s most important holiday actually lives in our hearts and that the hustle and bustle of the celebration will return once again
  • Educating younger generations about customs, traditions and history of their city
  • Direct contact with readers, fostering a friendly atmosphere and trust

Results for this campaign

PRINT

25 + ads in 2 different newspapers

REACH: 1 296 000

WEB

  • Microsite Pageviews 108,310
  • display campaign in 2 different news portals
  • 1 734 028 Impressions and 2589 Clicks

SOCIALS

3 + Slobodna Dalmacija Facebook and Instagram posts

  • FB REACH: 19819 / ENGAGEMENT: 567
  • IG REACH: 4106 / IMPRESSIONS: 5123

RADIO STATIONS

broadcasting a radio spot on the 5 top rated radio stations in Dalmatia

75 broadcasts / REACH: 681 750


Contact

To contact a company representative about this campaign, click here for the INMA Member Directory

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